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Hallmark
100 years that crafted an iconic American company A century ago, the Halls were a poverty-stricken family trying to make their way in a small Nebraska town. Today, they are a golden example of a family that has created a groundbreaking company. Hallmark: A Century of Caring is the inspirational story of an American dream brought to life through hard work, strong values, and a genuine care for both employees and customers. Beginning with a heartfelt introduction from famed poet Maya Angelou, the reader is taken on a journey that follows the Hall family from Norfolk, Nebraska, to Kansas City, Missouri, the eventual home of Hallmark. Through boom times, war times, and the Great Depression, the company grew and flourished, always with the belief that its products and services must enrich people's lives. One hundred years after Joyce Hall first stepped off of the train in Kansas City, Hallmark is poised and ready for the future. This book is an enduring salute to the company and a historic journal of a truly iconic American company.
The Goddess Patrol
After hearing a story about a man who built a castle as a monument to his love for his wife, Eunice Motley became overwhelmed with the realization that the man she married did not love her “that much.” She then promptly disappeared. Overwhelmed by his wife’s sudden departure, Clarence Motley drove the car into the St. Lawrence, leaving their six children orphaned and forever averse to water. Thirty years later, all six are still single, and still gather at the old homestead for each other’s birthdays. Martin Motley is the youngest of the six orphans. He was ten when his mother left. He was also, she often told him, her favorite. He was the last to see her before she abandoned them. O...
Marketing Management
This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.
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Grow Now
A breakthrough leadership model of 8 independent and interlocking steps.
Ebony
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Ebony
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
