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My Sweet Friendhood
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Middle of Diamond India
Middle of Diamond India proposes a revolutionary idea - that India has long ignored its largest and most talented segment, citizens in the Tier 2 and Tier 3 districts, its Middle. The book reveals the hidden stories of those in its Middle who have been ignored owing to their location and language. By examining India's revolutionary past, its culture, its citizens, its innovators, and its spirit, the book illuminates this Diamond shaped India. Replete with characters, anecdotes, insights, research and accounts of an annual pilgrimage on a special train-Jagriti Yatra, and an enterprise ecosystem established in Deoria district, the book outlines a new vision of India focussed on its rising Middle. It proposes a Banyan Revolution over the coming twenty-five years of Amrit Kaal, using the tool of enterprise or Udyamita that can ignite a national renaissance. The book argues that by recognizing and awakening the entrepreneurial vitality of those in small towns and districts, we can create meaning for millions of citizens and define a new modernity for India.
Botanical Leads for Drug Discovery
Active botanical ingredients are a prime requirement for herbal formulations and discovering a drug is all about integration of science disciplines. In recent decades there has been a growing interest in treating wounds and diseases using traditional remedies based on local herbs, combined with chemical advances. Although this has led to the development of new bioactive ingredients from plants, there has been little success in terms of clinical trials and post-marketing studies to comply with FDA guidelines. Plants have been used as a source of medicine throughout history and continue to serve as the basis for many pharmaceuticals used today. However, despite the modern pharmaceutical indust...
Plants For Novel Drug Molecules
The present book is based on twenty five excellent scientific contributions of seventy researchers from topmost research organizations. The book begin with plants used in Sowa-Rigpa system of food and medicine, followed by traditional uses of plants as medicine among Khasi tribe living in northeast India. This compilation contains several research techniques highlighting methods and analysis of documented data, and procedure for scientific validation of findings. Methods for assessing traditional knowledge of highly threatened plants such as Hodgsoniaheteroclita, pharmacological applications of family asteraceae, ethnobotany of family apiaceae, plants used in managing leucorrhea, plants as a...
Marketing Metrics
Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and "digital" metrics Practical linkages to Excel, showing how to use functi...
Plants for Human Survival and Medicine
This book reports the potential plants for human survival, explored medicinal aspects of the ongoing research and development for ethnic-traditional applications and nutraceutical values of plants. Note: T&F does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.
Advanced Dermatologic Diagnosis
This distinguished reference by internationally recognized leaders in dermatology provides dermatologists and generalists with methods of diagnosis for a myriad of skin disorders. Emphasizes subtleties in differential diagnosis. Enriched by annotated references and the authors' popular aphorisms.
A History of Central Banking and the Enslavement of Mankind
A History of Central Banking and the Enslavement of Mankind describes the role of banking and money in history from ancient times to the present.
