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Underwriting 101
This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing, and preparing underwriting announcements. Role-playing, sales promotion, résumé preparation, and interviewing are also covered. Special features include: *materials needed to teach the 15 week course, including a syllabus, calls ...
Electronic Media Management, Revised
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Editor & Publisher International Year Book
The encyclopedia of the newspaper industry.
Book Review Index
Vols. 8-10 of the 1965-1984 master cumulation constitute a title index.
Alu 101
This textbook is the basis for ALU Exam 101, the first exam in the ALU exam series.
Alu 101
This textbook is the basis for 2022 ALU Exam 101, the first exam in the ALU exam series. This version should be used for the 2022 exam cycle. Do not purchase for October 2021 exam.
