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Marketing Management, 2nd Edition
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Rural and Agricultural Marketing
India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book Rural and Agriculture marketing has been written looking into the needs of the students pursuing their management degrees. It is meant to create interest in business management students to get into the rural marketing mind set for bringing the desired organizational focus on the subject. Considering the importance of rural marke...
Applied Markets
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Indian Affairs Annual 2006
Provides an appraisal of the steps taken by the government of the day to implement the commitment made in its programmes and the initiatives promised in subsequent policy statements, in nine volumes, comprising of PM, home affairs, fiancée, parliament, commercial agriculture, social justice and empowerment, tribal, environment, Human rights, rural development, culture, tourism, information and broadcasting, planning, information technology, sports and youth affairs.
Marketing In India, Cases And Readings -
This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.
Management Megatrends
Papers presented at the International Conference on "Management of Emerging Paradigm Conflicts in a Globalizing World", held at Bangalore in 2010.
Calcutta Review
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Vidura
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