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Clusters in Times of Uncertainty
Delivering a global perspective, Clusters in Times of Uncertainty follows the transformation of clusters in a world defined by digital collaboration and green economies. In this innovative book, contributors deconstruct and compare examples from Japan and Europe to explore the opportunities and challenges that clusters present in our modern age.
Dynamics of Globalization
Cross-border flows of goods, services, capital, knowledge, and ideas have substantially increased. This book focuses on how the interface between firm-specific advantages, liability of foreignness, and location-specific advantages are spelled out in the more global world.
Knowledge Transfer and Technology Diffusion
This important book is about the origins and diffusion of innovation, in theory and in practice. The practice draws on a variety of industries, from electronics to eyewear, from furniture to mechatronics, in a range of economies including Europe, USA and China.
Managing situated creativity in cultural industries
Creativity is the emergence of something novel and appropriate, from a person, a group, a society. A creative idea or product must be novel. Yet, novelty is not enough (a novel idea may be ridiculous or nonsensical). In addition to novelty, to be creative an idea or product must also attain some level of social recognition. The individualist approaches to creativity overestimate the role of the individual and of his/her abilities (the myth of the genius). On the contrary, the socio-cultural approach emphasizes the role played by contexts in the creation process: societies, cultures and historical periods. Accordingly, the individual is seen as a member of many overlapping social groups, each...
Handbook of Business Communication
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Non me la bevo
No, non è vero che il vino si è sempre fatto nello stesso modo dalla notte dei tempi. No, non è vero che il vino contadino è sempre meglio di quello industriale. Sì, fino a Pasteur, la riuscita del vino era affidata a buone pratiche, ma spesso senza che se ne conoscesse il senso. E ancora no, non è per nulla scontato che il vino naturale sia più naturale del vino trattato. Si prenda nota che i vigneti europei hanno al massimo duecento anni, non millenni, perché purtroppo, a causa del diffondersi di alcuni parassiti, vennero quasi tutti distrutti a fine Ottocento. Poi, il vino si comincia a degustare a partire dalla corretta lettura dell'etichetta. E infine sì, un buon bicchiere di v...
Creative Cities, Cultural Clusters and Local Economic Development
Analyses the economic development of cities from the 'cultural economy' and 'creative industry' perspectives.
