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Ethics, Social Responsibility and Sustainability in Marketing
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make th...
Contemporary Issues in Social Science
This international exploration on different economic systems provides a comprehensive account which brings a wide range of countries to the forefront in terms of both comparability and accountability, this study shines a light on the differences in systems between states, and provides information to equip readers to minimize those differences.
InTraders Uluslararası Ticaret Kongresi = InTraders international conference on international trade (II. : 2018: Sakarya)
I am gratified to have the honor to put forward the vote of thanks to all the Congressional Coordinators, Congressional Committees, Writers and Authors who provided the intensive work performnace for the Congress under the academic presidency of Sakarya University, and SUBÜ Kaynarca School of Applied Sciences, Turkey. First of all, i would like to convey my special thanks to the honorable Keynote Speakers; Dear Prof. Dr. Fatih Savaşan, Rector, Sakarya University Dear Mr. Bilal Khan Pasha, Consul General of Pakistan in İstanbul (Turkey) Dear Yüksel Avşar, Vice Chairman of The Management Board, Sakarya Chamber of Industry Trade Dear Liza Alili Sulejmani, Assist., International Balkan Univ...
II. InTradersUluslararası Ticaret Kongresi Kongre Kitabı The Second InTraders International Conference on International Trade Conference Book
Training and development is one of the major issues in every organization. It is the only way to develop organizational intellectual property. Through the development of employee knowledge, skills, ability, competencies and performance, training provide benefits to the employees and organization The role of training and development programs and practices empower top managements to construct healthier working environment that improves and increase the level of motivation, commitment and loyalty of employees to their performance. Our study focuses to find out the impact of training and development on nurses’ and technical staffs’ performance and on their work motivation in secondary health...
First InTraders International Conference on International Trade Conference Book
I am gratified to have the honor to put forward the vote of thanks to all the Congressional Coordinators, Congressional Committees, Writers and Authors who provided the intensive work performnace for the Congress under the academic presidency of Sakarya University, Kaynarca School of Applied Sciences, Turkey. First of all, i would like to convey my special thanks to the honorable Director of School, Chairman of Conference Assoc. Prof. Dr. İrfan Haşlak, International Trade and Logistics Department and the Director, Co-Chairman of Conference PhD. Faculty Member Mustafa Yılmaz for their great support and presidency. In 2016, the preparations for the InTraders Academic Platform begans. Firstl...
Public Sector Strategy Design
Within the public sector, strategies are not designed to influence markets, but instead to guide operations within a complex environment of multilateral power, influence, bargaining, and voting. In this book, authors David McNabb and Chung-Shingh Lee examine five frameworks public sector organization managers have followed when designing public sector strategies. Its purpose is to serve as a guide for managers and administrators of large and small public organizations and agencies. This book is the product of a combined more than sixty years of researching, teaching and leading organizational seminars on the theory and practice of management applications in industrial, commercial, nonprofit ...
القدرات الديناميكية مدخلاً لتفعيل عناصر التوجه الاستراتيجي
لاتزال التغيرات السمة الغالبة لبيئة اعمال اليوم وستبقى حاضرة ومستمرة بالشكل الذي يحاكي واقع الحياة وطبيعة الكون الحركية، وحين يكون هذا الحراك امراً ملازماً لبيئة الأعمال ولا قدرة لمنظمة أو أخرى على التحكم في معطياته وايقاف عجلته (وهو امر يدركه الجميع)، كان لزاماً على المنظمات التي تسعى للبقاء (بطبيعة الحال) وتأمل التطور وتنشده أن تعد العدة وتهيء الوسائل وتعيد النظر بواقعها الداخل...
