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The Employer Brand
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Build a Brand in 30 Days
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
Sprint (Republish)
Anda mungkin beruntung memiliki pekerjaan atau proyek mendatang dengan visi yang cemerlang. Namun, upaya mewujudkan visi ini sering kali tak mudah. Setiap hari Anda gampang sekali terjebak dalam berbagai hal: surel yang seolah tiada habisnya, tenggat yang molor, rapat-rapat seharian yang menyita waktu, dan proyek jangka panjang yang hanya berdasarkan asumsi. Sudah waktunya Anda mencoba Sprint, sebuah metode untuk memecahkan masalah dan menguji ide-ide baru, menyelesaikan lebih banyak hal dengan efisien. Buku ini ditulis Jake Knapp, mantan Design Partner Google Ventures, untuk menuntun Anda merasakan pengalaman menerapkan metode yang telah mendunia ini. Sprint mewujudkan pengeksekusian ide be...
Branding the Nation
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
Start With Why
THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK! DISCOVER YOUR PURPOSE WITH ONE SIMPLE QUESTION: WHY? 'One of the most incredible thinkers of our time; someone who has influenced the way I think and act every day' Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast ***** Why are some people more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because it doesn't matter what you do, it matters WHY you do it. Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success. How you lead, inspire, live, it all starts with why. WHAT READERS ARE SAYING: 'It's amazing how a book can change the course of your life, and this book did that.' 'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.' 'What he does brilliantly is demonstrate his own why - to inspire others - throughout.'
The 90 Day Brand Plan
Become a known name and authority in your field to unlock infinite money-making opportunities In The 90 Day Brand Plan: A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services. Discover how to nail and scale your likeability, charisma, and character as you channel your personal brand’s attention into whatever company or product you’re building. The author e...
Good Cop Bad Cop
BRAVE HERO OR CRIMINAL MASTERMIND? TONIGHT WE FIND OUT 'Simon Kernick writes with his foot pressed hard on the pedal. Hang on tight!' HARLAN COBEN 'Great plots, great characters, great action' LEE CHILD 'Heaven for readers who love ruthless, full-throttle thrillers' SUNDAY TIMES Undercover cop Chris Sketty became a hero when he almost died trying to stop the most brutal terror attack in UK history. With the suspects either dead or missing, the real motive remains a mystery. But someone is convinced Sketty is a liar. A criminal mastermind. A murderer. Blackmailed into revealing the truth, Sketty will share a twisting tale of betrayal, deception and murder...with a revelation so shocking that nothing will be the same again. 'That thud you hear is Kernick whipping the rug from under your feet again.' THE TIMES 'An absolute master of the adrenaline-fuelled ride' PETER JAMES 'One of Britain's top thriller writers' THE SUN 'Simon Kernick is one of the most reliable purveyors of the edge-of-your-seat thriller... gives a more powerful adrenaline rush than an EpiPen' SUNDAY EXPRESS 'Pace, pace, pace is what Simon Kernick does best' DAILY MIRROR
Democracy and Delivery
Democracy and Delivery: Urban Policy in South Africa tells the story of urban policy and its formulation in South Africa. As such, it provides an important resource for present and future urban policy processes. In a series of essays written by leading academics and practitioners, Democracy and Delivery documents and assesses the formulation, evolution and implementation of urban policy in South Africa during the first ten years of democracy. The contributors describe the creation of democratic local governments from the time of the 1976 Soweto uprising and the intense township struggles of the 1980s, the formulation of 'developmental' planning and financial frameworks, and the delivery of h...
Branding Authoritarian Nations
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. The book argues that nation branding is a political act that is integral to state legitimation processes, particularly in the context of authoritarian regimes. It applies its alternative reading of nation branding to eight different sectors: tourism, economy, foreign direct investment, foreign policy, education, culture, public relations, and the private sector. The author explains that nation branding produces specific kinds of applied national myths, referred to as ‘strategic national myths.â...
Evening's Empire
THE YEAR IS 1967. In England, and around the world, rock music is exploding—the Beatles have gone psychedelic, the Stones are singing "Ruby Tuesday," and the summer of love is approaching. For Jack Flynn, a newly minted young solicitor at a conservative firm, the rock world is of little interest—until he is asked to handle the legal affairs of Emerson Cutler, the seductive front man for an up-and-coming group of British boys with a sound that could take them all the way. Thus begins Jack Flynn’s career with the Ravons, a forty-year journey through London in the sixties, Los Angeles in the seventies, New York in the eighties, into Eastern Europe, Africa, and across America, as Flynn tri...
