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*NEW EDITION FEATURING UPDATED MATERIAL* 'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY 'A racy, engrossing read' PROFESSOR IAN ROBERTSON 'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams. In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it ...
Speechwriting
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
Winning Minds
Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.
You Are Not Human
In Nazi Germany, Hitler portrayed the Jews as vermin and six million people were killed. Metaphors can make the unreasonable seem reasonable, the illegitimate appear legitimate, and good people turn evil. Top speechwriter Simon Lancaster goes on a mission to explore how metaphors are used and abused today. From Washington to Westminster, Silicon Valley to Syria, Glastonbury to Grenfell, he discovers the same images being used repeatedly. Scum! Bitch! Vegetable! Whilst vulnerable groups are dehumanised, the powerful are hailed as stars, angels or even gods. Prepare to take a journey into the surreal. This book raises profound questions about the power of language and the language of power. You will never think about words in the same way again.
The Song of Simon de Montfort
A biography of one of the Middle Ages' most controversial, reckless, and heroic figures Born in France in the early thirteenth century to a crusading father of the same name, Simon de Montfort traveled to England in his adulthood, where he claimed the earldom of Leicester and ingratiated himself into King Henry III's inner circles. Initially a trusted advisor, Simon's good relationship with the king did not last. Frustrated by the increasing injustice meted out to his subjects, Simon would go on to rebel against him, marching on the king's hall at Westminster and leading England's first revolution, and imposing a parliamentary system on Henry's rule. Montfort's life touched on nearly every n...
Lancaster
'The epic story of an iconic aircraft and the breathtaking courage of those who flew her' Andy McNab, bestselling author of Bravo Two Zero 'Compelling, thrilling and rooted in quite extraordinary human drama' James Holland, author of Normandy 44 From John Nichol, the Sunday Times bestselling author of Spitfire, comes a passionate and profoundly moving tribute to the Lancaster bomber, its heroic crews and the men and women who kept her airborne during the country's greatest hour of need. 'The Avro Lancaster is an aviation icon; revered, romanticised, loved. Without her, and the bravery of those who flew her, the freedom we enjoy today would not exist.' Sir Arthur Harris, the controversial chi...
The Ideal Team Player
In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three indispensable virtues of an ideal team player. In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle’s company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players. Whether you’re a leader trying to create a culture around teamwork, a staffing professional looking to hire real team players, or a team player wanting to improve yourself, this book will prove to be as useful as it is compelling.
Addressing Offending Behaviour
The book provides a critical reference text for practitioners, students and researchers interested in devising the most effective means of addressing offending behaviour. Its focus is on the actual work undertaken with offenders, and draws upon generic issues of practice applicable across the voluntary, community and statutory sectors.
Houses built on sand
This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. The events of the Arab Uprisings posed an existential challenge to sovereign power across the Middle East. Whilst popular movements resulted in the toppling of authoritarian rule in Tunisia, Egypt and Yemen, other regimes were able to withstand these pressures. This book questions why some regimes fell whilst others were able to survive. Drawing on the work of political theorists such as Agamben and Arendt, Mabon explores the ways in which sovereign power is contested, resulting in the fragmentation of political projects across the region. Combining an innovative theoretical approach with...
Chemistry3
Chemistry is widely considered to be the central science: it encompasses concepts on which all other branches of science are developed. Yet, for many students entering university, gaining a firm grounding in chemistry is a real challenge. Chemistry3 responds to this challenge, providingstudents with a full understanding of the fundamental principles of chemistry on which to build later studies.Uniquely amongst the introductory chemistry texts currently available, Chemistry3's author team brings together experts in each of organic, inorganic, and physical chemistry with specialists in chemistry education to provide balanced coverage of the fundamentals of chemistry in a way that studentsboth ...
