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Product Innovation through Knowledge Management and Social Media Strategies
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Gender Perspectives on Industry 4.0 and the Impact of Technology on Mainstreaming Female Employment
Almost all economies have, or are at least starting to, understand the significance of examining and mainstreaming gender issues in the world of work. Sociocultural evolution and various other factors have helped these developments, but there is still so much more work to be done. Technology has played a substantial role in decreasing the gender divide as more households than ever before have access to technology, and the revolution of access to information across most societies has become gender neutral and empowering. While technology can hold the potential to significantly expand the job market and open opportunities for all job seekers, questions surrounding automation and availability o...
Diversity, Equity, and Inclusion Efforts of Businesses in Rural Areas
Equity is the tool to achieve diversity and inclusion that will help eliminate injustice and fairly distribute the benefits of an equitable environment to everyone. Corporate culture around the world has already stated efforts for sustainable development through corporate social responsibility (CSR) initiatives in rural areas. This infrastructure must be strengthened so that the rural community can become an active part of changing the world of work. Diversity, Equity, and Inclusion Efforts of Businesses in Rural Areas evaluates growth trajectories and educational opportunities in rural areas. It further explores the inclusion efforts of marginalized groups in rural society. Covering topics such as the construction industry, rural populations, and workplace inclusivity, this premier reference source is a valuable resource for policymakers, investors, professionals, business leaders and managers, economists, sociologists, students and educators of higher education, librarians, researchers, and academicians.
A Room of Their Own
None
Managing Public Relations and Brand Image through Social Media
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
Role of Human Resources for Inclusive Leadership, Workplace Diversity, and Equity in Organizations
Recently there has been a tremendous paradigm shift in diversifying the workforce at both national and international levels. Having roots in the globalization trend that began in the 20th century, the boundaries of many states have been opened to foreign workers in the international business environment. Furthermore, depending on the dynamics of civilized societies around the world, employees from different ethnicities, races, and genders are offered more job positions day after day with the joint contributions of public and private enterprises. However, there is still a need to improve workplace diversity and equity, even if there have been promising developments. Role of Human Resources fo...
Socio-Economic Disparities, Vulnerable Communities, and the Future of Work and Entrepreneurship
While many scholars, governments, and corporations have expressed that they would like to play a hand in developing an inclusive and equitable society, few have achieved the goal. Vulnerable communities around the world have suffered systemically and have been left on their own to succeed economically despite decades of disadvantage. It is essential to consider these communities and their sociological and systemic factors when considering the future of work in order to succeed in developing a truly sustainable and equitable society. Socio-Economic Disparities, Vulnerable Communities, and the Future of Work and Entrepreneurship discusses the journey of vulnerable communities in the pursuit of...
Navigating the New Normal of Business With Enhanced Human Resource Management Strategies
Despite the ill effects of COVID-19 and the temporary closure of business operations worldwide, some organizations, such as the food and pharmaceutical industries, are still functioning, and their need to resume operations is dire. Managing the workforce and performing other functions of human resource management, such as recruitment and hiring, is a continuous process, and today’s organizations must be adaptive and careful in employing the practices of human resource management for any unforeseen events that trigger uncertainty and threats to the company’s workforce performance and hinder organizational effectiveness. Navigating the New Normal of Business With Enhanced Human Resource Ma...
Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments
The world has been facing the effects of the COVID-19 pandemic for over two years now. Daily life changed dramatically, and social distancing and remote working have become the new normal. Research about how people are facing these challenges points to common findings and concerns. The pandemic has enhanced inequalities, taken a toll on mental health, and increased the use of digital technologies. Many workers are suffering from digital fatigue and struggle to self-regulate their life/work balance, as the permanent digital connection to work is reinforced and they struggle with the blurred borders concerning privacy, leisure, and rest. In this context, it is vital to research how organiz...
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
