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Product Innovation through Knowledge Management and Social Media Strategies
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Gender Perspectives on Industry 4.0 and the Impact of Technology on Mainstreaming Female Employment
Almost all economies have, or are at least starting to, understand the significance of examining and mainstreaming gender issues in the world of work. Sociocultural evolution and various other factors have helped these developments, but there is still so much more work to be done. Technology has played a substantial role in decreasing the gender divide as more households than ever before have access to technology, and the revolution of access to information across most societies has become gender neutral and empowering. While technology can hold the potential to significantly expand the job market and open opportunities for all job seekers, questions surrounding automation and availability o...
Diversity, Equity, and Inclusion Efforts of Businesses in Rural Areas
Equity is the tool to achieve diversity and inclusion that will help eliminate injustice and fairly distribute the benefits of an equitable environment to everyone. Corporate culture around the world has already stated efforts for sustainable development through corporate social responsibility (CSR) initiatives in rural areas. This infrastructure must be strengthened so that the rural community can become an active part of changing the world of work. Diversity, Equity, and Inclusion Efforts of Businesses in Rural Areas evaluates growth trajectories and educational opportunities in rural areas. It further explores the inclusion efforts of marginalized groups in rural society. Covering topics such as the construction industry, rural populations, and workplace inclusivity, this premier reference source is a valuable resource for policymakers, investors, professionals, business leaders and managers, economists, sociologists, students and educators of higher education, librarians, researchers, and academicians.
A Room of Their Own
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Managing Public Relations and Brand Image through Social Media
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
Handbook of Research on Innovative Digital Practices to Engage Learners
Digital integration is the driving force of teaching and learning at all levels of education. As more non-traditional students seek credentialing, certification, and degrees, institutions continue to push the boundaries of innovative practices to meet the needs of diverse students. Programs and faculty have moved from merely using technology and learning management systems to unique and innovative ways to engage learners. The Handbook of Research on Innovative Digital Practices to Engage Learners is an essential scholarly publication that offers theoretical frameworks, delivery models, current guidelines, and digital design techniques for integrating technological advancements in education contexts to enforce student engagement and positive student outcomes. Featuring a wide range of topics such as gamification, wearable technologies, and distance education, this book is ideal for teachers, curriculum developers, instructional designers, principals, deans, administrators, researchers, academicians, education professionals, and students.
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Social Justice and Putting Theory Into Practice in Schools and Communities
Educators in the K-12 and adult education milieu, including pre- and in-service educators, are expected to address, in and outside of the classroom, significant political and social issues including increased homelessness, food insecurity, poverty, gender dysphoria, school bullying, and marginalization of the LGBTQ population. Educators seek swift solutions to the situations at hand that will benefit K-12 students. Social Justice and Putting Theory Into Practice in Schools and Communities is an essential research publication that provides detailed research on the creation and implementation of social justice strategies in educational settings. Highlighting a wide range of topics such as gender equality, academic standards, and special education, this book is ideal for educators, sociologists, academicians, researchers, and curriculum designers.
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Multidisciplinary Approach to Diversity and Inclusion in the COVID-19-Era Workplace
Empathy, diversity, inclusion, and soft skills are key building blocks of an innovative workforce challenged to respond to the ever-growing needs of the COVID-19 era. Organizations that value diversity and inclusion are looking for ways to manage the shift of workers and skills from traditional manufacturing to the 21st-century vision by incorporating new technology and tools. In this new model, a diverse workforce is necessary, as creativity and innovation grow from the skills that differentiate humans. Further research into the next steps for using diversity and inclusion in an efficient manner, discovering and training new skill sets, and building sustainability into the creative process ...
