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101 Content Marketing
101 Content Marketing Tips on Social Media is for all those Marketers who want to give their brand’s Social Media Journey the right dimensions. These tips are based out of my experience of handling multiple brands and attempting a variety of techniques at echoVME along with my team who have dedicated their career to help brands grow on Social Media. This book includes Social Media do’s and don'ts, creative engagement ideas, contest ideas that work, strategic advice, interesting tools and some simple tips that you can immediately start practicing.
#BecomeABrand
“If you are not using Social Media the right way, this book will help you get the direction. #BecomeABrand is a perfect mixture of case studies, tools and strategies to help you build your personal brand.” - Neil Patel Personal branding helps you build an online reputation and add value to your business. One might strive to establish a personal brand by posting content regularly on social media. But this alone would not yield expected results. #BecomeABrand lays down a strategic roadmap on ‘How to use various Social Media channels to position your Brand’. These observations are aided by my own experiments, real-time case studies and activity checklists that help you use this as a tool for your personal branding journey.
HOUSEFUL
Digital marketing for events is a great way to scale up the reach and engagement for your event. Through social media, you add value to your event by narrating its tale and the role it will play in the lives of the audience. Houseful – The Art of Selling your Events on Social Media helps you become a storyteller and aids you in reaching people where they are. You get to initiate a more personalised and targeted conversation, boost marketing, sales and brand awareness. If you want the event to be attended by maximum people, digital promotion is the way to go, and Houseful tells you how to ace that!
The 2019 Parliamentary Elections in India
This book presents a comprehensive overview of India’s electoral democracy and political system. It provides an in-depth analysis of the 2019 parliamentary elections to explore three crucial facts of India’s political life: the legitimacy of political competition as the only basis of power; elections as the only legitimate basis of political competition; and political parties as the only legitimate agency to conduct political competition. The book argues that the vitality and resilience of India’s electoral democracy remain high owing to large mass participation in elections that are competitive and relatively free and fair. The volume includes key theoretical, empirical, and comparati...
SOLD OUT: Digital Strategies for Effective Lead Generation
SOLD OUT: Digital Strategy for Effective Lead Generation is a mini guide for real estate owners and marketers who are exploring opportunities to get their business visible in the digital world. The book has been crafted from the valuable insights that come along with an experience of closely working with 15+ more real estate brands. In this book, you will also find a note from Rob Peck, Director, O3M Digital Marketing Agency (Google Premium Partners).
You Can Coach
A Book That Will Redefine the Education System The only way to fix our broken education system is to build a new breed of teachers and mentors who are implementers. You Can Coach is a book that will provide a tangible solution to our outdated system. Siddharth Rajsekar decodes how he was able to plan, launch, and grow one of the largest communities of coaches, trainers, and experts, starting from scratch. This book features interviews with legendary coaches, Jack Canfield, Dr. John Demartini, Blair Singer, and many more. Filled with practical strategies and principles, this information has already helped over 10,000 experts from across the world and created numerous success stories. The e-Learning industry is booming into a multi-billion dollar industry and this is just the beginning. This will be "the manual" for coaches, experts, and teachers who want to take their game to the next level! If you are keen to ride this wave of digital transformation and impact peoples’ lives with your knowledge, this book is for you. You Can Coach!
Industry 4.0 and the Digital Transformation of International Business
The book throws light on the ongoing trends in international business, integration of information technology with global businesses, its role in value co-creation, resource integration, and service for service exchange. While discussing the issues of these areas, chapters of this book also delve into prevalent problematic areas which are closely related like employment, ethical aspects, power creation, and so on. Recognizing the role digitization and new technologies play in enabling global managers to communicate with outside world directly via digital channels irrespective of their location (which is especially true in time of COVID-19), the book takes an emerging economy perspective and t...
Influencer Marketing Strategy
Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.
How to Be a Capitalist Without Any Capital
You don't need to be university educated, have money, be creative, or even have an idea to get rich. You just need to be willing to break the rules. How to be a Capitalist Without Any Capital will teach you how to be a modern opportunist - investor, entrepreneur, or side hustler - by breaking these four golden rules of the old guard: 1. Focus on one skill: Wrong. Don't cultivate one great skill to get ahead. In today's business world, success goes to the multitaskers. 2. Be unique: Wrong. The way to get rich is not by launching a new idea but by aggressively copying others and then adding your own twist. 3. Focus on one goal: Wrong. Focus instead on creating a system to produce the outcome you want, not just once, but over and over again. 4. Appeal to the masses: Wrong. The masses are broke ($4k average net worth in America?). Let others cut a trail through the jungle so you can peacefully walk in and capitalize on their hard work. By rejecting these defunct rules and following Nathan Latka's unconventional path, you can copy other people's ideas shamelessly, bootstrap a start-up with almost no funding, invest in small local businesses for huge payoffs, and reap all the benefits.
Supply Chain Management Strategies and Risk Assessment in Retail Environments
The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is paramount that all phases of project development and execution are monitored to avoid poor project results from meager economics, overspending, and reputation. Supply Chain Management Strategies and Risk Assessment in Retail Environments is a comprehensive reference source for the latest scholarly material on effectively managing risk factors and implementing the latest supply management strategies in retail environments. Featuring coverage on relevant topics such as omni-channel retail, green supply chain, and customer loyalty, this book is geared toward academicians, researchers, and students seeking current research on the challenges and opportunities available in the realm of retail and the flow of materials, information, and finances between companies and consumers.
