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Spatial Commons. Urban open spaces as a resource
  • Language: en
  • Pages: 42

Spatial Commons. Urban open spaces as a resource

Space has to be discussed once one focuses on the commons, the natural and cultural resources securing the well-being of a community. The question of availability of these resources includes asking for the place where they are accessible or where they are made accessible and thus always the question of the spatial organization of this society. This publication wants to provide a first overview about historical types of commons, about contemporary theories on urban commons, and speculate about possible forms of future commoning. Die Beschäftigung mit den Gemeingütern, den elementaren natürlichen und kulturellen Ressourcen, die dem Wohle der Gemeinschaft dienen, fordert auch eine Auseinande...

Handbuch Werberhetorik
  • Language: de
  • Pages: 666

Handbuch Werberhetorik

This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).

How Educated English Speak English
  • Language: en
  • Pages: 253

How Educated English Speak English

How do educated English speak English? Does it sound like Oxford or rather like Cockney? Why did traditional pronunciation habits and criteria of acceptability change radically during the 20th century, when even the BBC world service got a new sound? How to cope with the impacts of this change; what is the actual ‘standard’? Speech accent is not only a regional, but also a social marker. Ingrid Wotschke discusses educated pronunciation in its changing social contexts, supported by numerous speech samples and illustrations. Besides, she presents the alternative model of current Educated English English. This book is written for scholars and students of English and for anyone else interested in English language and culture.

Historische Textmuster im Wandel
  • Language: en
  • Pages: 421

Historische Textmuster im Wandel

None

European Language Equality
  • Language: en
  • Pages: 441

European Language Equality

This open access book presents a comprehensive collection of the European Language Equality (ELE) project’s results, its strategic agenda and roadmap with key recommendations to the European Union on how to achieve digital language equality in Europe by 2030. The fabric of the EU linguistic landscape comprises 24 official languages and over 60 regional and minority languages. However, language barriers still hamper communication and the free flow of information. Multilingualism is a key cultural cornerstone of Europe, signifying what it means to be and to feel European. Various studies and resolutions have found a striking imbalance in the support of Europe’s languages through technologi...

Kunst und Geld
  • Language: en
  • Pages: 348

Kunst und Geld

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Genre Analysis and Corpus Design
  • Language: en
  • Pages: 582

Genre Analysis and Corpus Design

This work in the field of digital literary stylistics and computational literary studies is concerned with theoretical concerns of literary genre, with the design of a corpus of nineteenth-century Spanish-American novels, and with its empirical analysis in terms of subgenres of the novel. The digital text corpus consists of 256 Argentine, Cuban, and Mexican novels from the period between 1830 and 1910. It has been created with the goal to analyze thematic subgenres and literary currents that were represented in numerous novels in the nineteenth century by means of computational text categorization methods. To categorize the texts, statistical classification and a family resemblance analysis relying on network analysis are used with the aim to examine how the subgenres, which are understood as communicative, conventional phenomena, can be captured on the stylistic, textual level of the novels that participate in them.

Pragmatics of Social Media
  • Language: en
  • Pages: 737

Pragmatics of Social Media

This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactively used to share and edit self- and other-generated textual and audio-visual messages. Its five parts offer state-of-the-art reviews and critical evaluations in the light of on-going developments: Part I The Nature of Social Media sets up the conceptual groundwork as it explores key concept such as social media, participation, privacy/publicness. Part II Social Media Platforms focuses on the pragmatics of single platforms such as YouTube, Facebook. Part III Social Media and Discourse covers the micro-and macro-level organization of social media discourse, while Part IV Social Media and Identity reveals the multifarious ways in which users collectively (re-)construct aspects of their identities. Part V Social Media and Functions/Speech Acts surveys pragmatic studies on speech act functions such as disagreeing, complimenting, requesting. Each contribution provides a state-of-the-art review together with a critical evaluation of the existing research.

The Spoken Language in a Multimodal Context
  • Language: en
  • Pages: 314

The Spoken Language in a Multimodal Context

Recently, research in the Humanities is showing an increasing interest in exactly how language and other semiotic resources support each other. The eighteen articles of this book focus on the interplay between spoken language and other modalities and address a spectrum of cross-modal resources and their functions. They also discuss how multimodal resources are exploited to increase communicative effectiveness and broaden accessibility to knowledge. This is illustrated with examples from discourse types including dramatic, literary and audiovisual texts, Facebook communication and chats, comics and audio-guides. The volume will be of interest to scholars of linguistics, translation studies, museology and education, and for readers interested in the wide array of possibilities that multimodal texts open up for meaning-making.

Stile Extremistischer Tatschreiben
  • Language: en
  • Pages: 296

Stile Extremistischer Tatschreiben

Obwohl viele inkriminierte Texte schnell bestimmten Textsorten zugeordnet werden können, beruht diese Zuordnung oftmals nicht auf linguistischen, sondern auf strafrechtlich relevanten Faktoren. Solche Klassifikationen sind für die forensische Praxis unverzichtbar, verbergen allerdings häufig die linguistische Vielfalt innerhalb eines Texttyps. Die vorliegende Arbeit untersucht die stilistische Variation in zwei konträr zueinanderstehenden Textklassen: rechtsextremen Droh- und Schmähbriefen sowie linksextremen Bekennerschreiben und Positionspapieren. Die über 150 authentischen Texte wurden mithilfe eines semi-automatisierten Clusterverfahrens hinsichtlich ihrer stilistischen Charakteris...