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Commercial Communication in the Digital Age
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Commercial Communication in the Digital Age
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.
Sponsored Editorial Content in Digital Journalism
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts. Sponsored editorial content is material with similar qualities and format to content that is typically published on a platform or by a content provider, but which is paid for by a third party. Brand sponsored content may not be the remedy for ad-dependent media some advocates predicted but its expansion has impacted on the organisation, practices and identities of journalism in profound and far...
Rethinking Research Methods in an Age of Digital Journalism
The digital infrastructure of media production, dissemination and consumption is becoming increasingly complex, presenting the challenge of how we should research the digital journalism environment. Digital journalism takes many forms – we therefore need to revise, improve, adjust and even invent methods to understand emerging forms of journalism. In this book, scholars at the forefront of methodological innovations in digital journalism research share their insights on how to collect, process and analyse the diverse expressions of digital journalism, including online news, search results, hyperlinks and social media posts. As digital journalism content often comes in the form of big data,...
Real
Greg is a fading middle-aged actor whose family life has long since become stale; Sally is a struggling young playwright. When they're thrown together to do a West End play, they plunge into a reckless affair that seems to offer an escape into fantasy . . . until Sally makes a shocking discovery that brings them face to face with real life again. A novel of sharp insight, written with warmth and compelling honesty, Real is a brilliant portrait of modern illusions about love.
Darling Rose Gold
A dark, shocking, and unputdownable thriller debut about a mother and daughter—and the lengths to which a daughter will go to find independence. “Nobody wants to hear the truth from a liar.” For the first eighteen years of her life, Rose Gold Watts believed she was seriously ill. She was allergic to everything, used a wheelchair, and practically lived at the hospital. Neighbors did all they could, holding fundraisers and offering shoulders to cry on, but no matter how many doctors, tests, or surgeries, no one could figure out what was wrong with Rose Gold. Turns out her mom, Patty Watts, was just a really good liar. After serving five years in prison, Patty gets out with nowhere to go and begs her daughter to take her in. The entire community is shocked when Rose Gold says yes. Patty insists all she wants is to reconcile their differences. She says she's forgiven Rose Gold for turning her in and testifying against her. But Rose Gold knows her mother. Patty Watts always settles a score. Unfortunately for Patty, Rose Gold is no longer her weak little darling... And she's waited such a long time for her mother to come home.
A Bid? I Do! The Final Goodbye
When you think of imprisonment, you think of someone who committed a crime and is left behind bars, paying the price for their infraction. However, in this scenario, Star was the prisoner who was mentally bound to a marriage bid. Her time served wasn't attributed to committing a crime. For better or worse was her heart's desire, which left her in bondage longer than she could easily endure. At any given time, she could have set herself free, but the fear of failing held her hostage, residing in hell on earth. When enough was finally enough, she surrendered herself over to God. At that moment, a weight was lifted, and she began to taste the sweet savor of peace; and, from that Bid until that final Adieu, she grew a hunger for happiness that changed her forever.
Running Backwards Over Sand
Reissue of a novel first published in 1985, which tells of a young woman's self-exploration following the death of her mother. The New Zealand-born, Australian-resident author is a best-selling writer, psychologist and former publisher. Her other works include a self-help therapy book, 'Intimacy and Solitude'.
One Final Step (Mills & Boon Vintage Superromance)
A new image...step by step
To Love, Honor, and Betray
A provocative look at the lives of 26 married suburban women, offering a fascinating and nuanced portrait of marriage and infidelity. Extramarital affairs are often whispered about behind closed doors. In this groundbreaking book, the doors open. Stephanie Gertler and Adrienne Lopez take an intimate and sensitive look at the lives of 26 married or previously married women who have either had an affair, are having an affair, or are wrestling with their conflicting emotions and loyalties as they consider the possibility of being unfaithful to their husbands. The women are between the ages of 35 and 70. They hail from various cultures, races, professions, and economic levels. Most have children. Many crave passion, intimacy, conversation, romance. And when those things aren't forthcoming in their marriages, they seek them elsewhere. To Love, Honor, and Betray never judges: It provides candid conversations, rendering women's lives in ways that are surprising and moving, while offering remarkable insight into the complexity of long-term relationships. It's the book that women have been waiting for.
