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How to Talk So People Will Listen
Words are powerful when they are used correctly. If readers want to motivate their kids or employees, convince bosses to give them a raise, speak with confidence to large groups of people, or give a report that won't leave people snoozing, How to Talk So People Will Listen is the classic resource they need. Expert communicator Steve Brown shows readers how to speak with authority, win an argument, overcome their fears of public speaking, and more.
Brands and Branding
A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes no...
Marketing - The Retro Revolution
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Wizard!
Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm. Joanne K Rowling and her fabulous money-spinning creation is a contemporary fairytale, a 21st century version of the classic cornucopian chronicle. An impoverished single parent pens an accidental bestseller, which grows exponentially. The book begets more books, which beget movies and merchandise and huge media coverage. Today, Harry Potter is as much a brand as Tom Cruise, Starbucks or even Heinz. This book provides a fascinating insight into how Harry Potter became one of the world's most recognised brands in an extraordinarily short period of time.
Greyboy
An honest and courageous examination of what it means to navigate the in-between Cole has heard it all before—token, bougie, oreo, Blackish—the things we call the kids like him. Black kids who grow up in white spaces, living at an intersection of race and class that many doubt exists. He needed to get far away from the preppy site of his upbringing before he could make sense of it all. Through a series of personal anecdotes and interviews with his peers, Cole transports us to his adolescence and explores what it’s like to be young and in search of identity. He digs into the places where, in youth, a greyboy’s difference is most acutely felt: parenting, police brutality, Trumpism, depression, and dating, to name a few. Greyboy: Finding Blackness in a White World asks an important question: What is Blackness? It also provides the answer: Much more than you thought, dammit.
Florine Stettheimer
A new look at the art of one of the most charming and idiosyncratic personalities of early 20th-century New York Florine Stettheimer (1871-1944) was a New York original: a society lady who hosted an avant-garde salon in her Manhattan home, a bohemian and a flapper, a poet, a theater designer, and above all an influential painter with a sharp satirical wit. Stettheimer collaborated with Gertrude Stein and Virgil Thomson, befriended (and took French lessons from) Marcel Duchamp, and was a member of Alfred Stieglitz and Georgia O'Keeffe's artistic and intellectual circle. Beautifully illustrated with 150 color images, including the majority of the artist's extant paintings, as well as drawings,...
Amish Abstractions
At first glance, Amish quilts may appear curiously similar to works by the great abstract artists of the twentieth century. With their vibrant colors and bold geometric forms, the handcrafted designs seem reminiscent of paintings by Joseph Albers, Mark Rothko, and Frank Stella, among others. This visual coincidence invites a deeper appreciation of the quilts and the communities in which they were created. Closer examination reveals that the principles of the Amish faith-simplicity, humility, discipline, and community-are masterfully stitched into each design. Colorful and dynamic, the remarkable quilts radiate the harmony and dignity of Amish life while providing a window onto the history of...
Consuming Books
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at t...
Madness, Betrayal and the Lash
From 1792 to 1795, George Vancouver sailed the Pacific as the captain of his own expedition — and as an agent of imperial ambition. To map a place is to control it, and Britain had its eyes on America's Pacific coast. And map it Vancouver did. His voyage was one of history’s greatest feats of maritime daring, discovery, and diplomacy, and his marine survey of Hawaii and the Pacific coast was at its time the most comprehensive ever undertaken. But just two years after returning to Britain, the 40-year-old Vancouver, hounded by critics, shamed by public humiliation at the fists of an aristocratic sailor he had flogged, and blacklisted because of a perceived failure to follow the Admiralty’s directives, died in poverty, nearly forgotten. In this riveting and perceptive biography, historian Stephen Bown delves into the events that destroyed Vancouver’s reputation and restores his position as one of the greatest explorers of the Age of Discovery.
Brands and Branding
A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes no...
