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Plastic
Tracing the obscure origins of synthetic materials, this book presents a century's worth of fascinating inventors, speculators, and designers who transformed society and ushered in the plastic invasion. Written in the tradition of The Machine That Changed the World, Plastic is a fresh, often surprising look at how this ubiquitous man-made substance has shaped the world we live in.
What Matters Most
"The seven habits of socially responsible organisations In What Matters Most, Jeffrey Hollender provides a hard-nosed, pragmatic primer on how to transform any organisation into an environmentally and socially responsible enterprise, while simultaneously achieving exceptional long-term financial performance. By presenting a broad-ranging analysis of corporate social responsibility (CSR) in pioneering firms such as Ben & Jerry's, Nike, Ford, Sony and Nestle, Hollender demonstrates that adopting a CSR framework is the most effective means of managing corporate reputation, risk and cost-control in the relentless drive for sustainable growth. 'Jeffrey Hollender has been a leading pioneer in the world of environmentally proactive business for over 15 years. He has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth.' en Cohen, co-founder, Ben & Jerry's Author Biography effrey Hollander is the founder and president of Seventh Generation, the leading marketer of environmentally friendly household products in the US, and author of the bestselling How to Mak
Strategic Marketing in Library and Information Science
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of mar...
Strategic Marketing in Library and Information Science
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of mar...
Disrupt
This requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.
The Marketing Agency Blueprint
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. Th...
Companies We Keep
Part memoir and part examination of a new business model, the 2005 release of The Company We Keep marked the debut of an important new voice in the literature of American business. Now, in Companies We Keep, the revised and expanded edition of his 2005 work, John Abrams further develops his idea that companies flourish when they become centers of interdependence, or “communities of enterprise.” Thoroughly revised with an expanded focus on employee ownership and workplace democracy, Companies We Keep celebrates the idea that when employees share in the rewards as well as the responsibility for the decisions they make, better decisions result. This is an especially timely topic. Most of th...
Liquid Crystals, Laptops And Life
Liquid Crystals, Laptops and Life connects the laptop computer with life itself via liquid crystals, the phases of matter essential to both. In the process it provides an integrated introduction to those parts of chemistry and physics that are necessary for understanding the basic science and technology embedded in the laptop and in life. This book can be understood by students with a good background in high school chemistry and physics; yet it can also serve as a primer for scientists who are not well versed in the areas covered.The first section of the book is devoted to discussion of basic concepts of chemistry and physics. The second section applies these concepts and extends them to thr...
God's Top 10
For most committed Christians, there is a strong link between religion and life. This book examines the moral questions of the day through the lens of each of the Ten Commandments and concludes that there is more than one Christian approach to difficult issues.
