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This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, ...
This introduction to the philosophy of technology discusses its sources and uses. Tracing the changing meaning of "technology" from ancient times to the modern day, it identifies two important traditions of critical analysis of technology: the engineering approach and the humanities approach.
Our current intellectual system provides us with a far more complete and accurate understanding of nature and ourselves than was available in any previous society. This gain in understanding has arisen from two sources: the use of the 'scientific method', and the breaking up of our intellectual enterprise into increasingly narrower disciplines and research programs. However, we have failed to keep these narrow specialities connected to the intellectual enterprise as a whole. The author demonstrates that this causes a number of difficulties. We have no viewpoint from which we can understand the relationships between the disciplines and lack a forum for adjudicating situations where different disciplines give conflicting answers to the same problem. We seriously underestimate the differences in methodology and in the nature of principles in the various branches of science. This provocative and wide-ranging book provides a detailed analysis and possible solutions for dealing with this problem.
First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.
This book is about the processes of innovation at the global, national, and corporate levels. It explores the contexts, complexities, and contradictions of innovation from a range of disciplinary perspectives and is divided into three main sections: Globalization and Technology; Innovation and Growth; Governance, Business Performance, and Public Policy. Interdisciplinary and international in its scope this book provides important evidence and arguments on the processes of innovation, and in so doing addresses real challenges for policy-makers, managers, and academics alike. - ;This book is about the processes of innovation at the global, national, and corporate levels. It explores the contex...
An original exploration of the role of aesthetics in contemporary design, uniquely combining philosophical aesthetics and cultural analysis of design. As a product of human ingenuity, design functions as an artificial interface through which we meet the world. While the ubiquity of design seems to render it imperceptible, when we truly reflect on design, we see that it is inextricably entwined with our experience of the world. In Design Aesthetics, Mads Nygaard Folkmann provides an engaging introduction to the field of design aesthetics and its role as a concept. Engaging with sensual, conceptual, and contextual considerations of design aesthetics, this book investigates design experience in...
The new Canadian political economy has emerged from its infancy and is now regarded as a respected and innovative field of scholarship. Understanding Canada furthers this tradition by focusing on current issues in an accessible and informative way.
Food nourishes the body, but our relationship with food extends far beyond our need for survival. Food choices not only express our personal tastes but also communicate a range of beliefs, values, affiliations and aspirations—sometimes to the exclusion of others. In the media sphere, the enormous amount of food-related advice provided by government agencies, advocacy groups, diet books, and so on compete with efforts on the part of the food industry to sell their product and to respond to a consumer-driven desire for convenience. As a result, the topic of food has grown fraught, engendering sometimes acrimonious debates about what we should eat, and why. By examining topics such as the val...
Election Broadcasting in Canada explores the role of media in Canadian politics. David R. Spencer, David Hogarth, Catherine M. Bolan and others look at the history, legal framework, and difficulties in election broadcasting, as well as the impact of new broadcasting services.