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Marketing Research
Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Marketing Research: Asia-Pacific Edition
Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
Advances in Digital Marketing and eCommerce
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Handbook of Research Methods on Social Entrepreneurship
Defining 'social entrepreneurship' has in the past proved problematic, and debate continues concerning what it does and does not entail and encompass. This unique book frames the debates surrounding the phenomenon and argues that many of the difficulties relating to the study of social entrepreneurship are rooted in methodological issues. Highlighting these issues, the book sets out ideas and implications for researchers using alternative methodologies. Contributors expertly present practical guides for researchers, setting out appropriate strategies and methods that can be adopted to explore and understand social entrepreneurship. Chapters deal with research strategies such as storytelling, action research and the case study, as well as the methods appropriate for understanding discourse, large data sets, and networks. The book also explores some challenges for researchers, and will be of particular interest to early career researchers or researchers first approaching the field.
Cybersecurity, Ethics, and Collective Responsibility
The advent of the Internet, exponential growth in computing power, and rapid developments in artificial intelligence have raised numerous cybersecurity-related ethical questions across various domains. From a liberal democratic perspective, this work analyses key ethical concepts in the field and develops ethical guidelines to regulate cyberspace.
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the communi...
Advances in National Brand and Private Label Marketing
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.
Handbook of Research on Business and Technology Incubation and Acceleration
This pioneering work explores both the theory and practice of business and technology incubation over the past six decades as an approach to new venture creation and development. With a global scope, the Handbook examines key concepts, models, and mechanisms, providing a research-based analytical foundation from which to understand the emerging role of modern incubation tools in building entrepreneurship ecosystems for promoting targeted economic development.
Linguistic Landscapes
Visible language is widespread and familiar in everyday life. We find it in shop signs, advertising billboards, street and place name signs, commercial logos and slogans, and visual arts. The field of linguistic landscapes draws on insights from sociolinguistics, language policy and semiotics to show how these public forms of language relate to multiple issues in language policy, language rights, language and education, language and culture, and globalization. Stretching from the earliest stone inscriptions, to posters and street signs, and to today's electronic media, linguistic landscapes sit at the crossroads of language, society, geography, and visual communication. Written by one of the pioneers of the field, this is the first book-length synthesis of this exciting, rapidly-developing field. Using photographic evidence from across three continents, it demonstrates the methodology and approaches used, and summarises its findings and developments so far. It also seeks to answer common questions from its critics, and to suggest new directions for further study.
Human Dimensions of Cybersecurity
"In Human Dimensions of Cyber Security, Terry Bossomaier, Steven D’Alessandro, and Roger Bradbury have produced a book that ... shows how it is indeed possible to achieve what we all need; a multidisciplinary, rigorously researched and argued, and above all accessible account of cybersecurity — what it is, why it matters, and how to do it." --Professor Paul Cornish, Visiting Professor, LSE IDEAS, London School of Economics Human Dimensions of Cybersecurity explores social science influences on cybersecurity. It demonstrates how social science perspectives can enable the ability to see many hazards in cybersecurity. It emphasizes the need for a multidisciplinary approach, as cybersecurity...
