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Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
As more is learned about the pathophysiology of osteoarthritis, we are also becoming more aware of how to implement treatments. This book takes an evidence-based approach to the canine patient with osteoarthritis, pursuing the objective of the best available medicine by a variety of means—multiple drugs, agents, adjuncts and delivery methods. Appreciating that surgical intervention may initially be required, particularly for stabilizing a joint, the major focus in this work is the conservative management of osteoarthritis. A clear and visual approach is taken with the overlapping of two three-pointed triangles of management: medical and non-medical.
Pain Management in Small Animal Medicine describes and clearly illustrates the difficulties and choices facing veterinarians in identifying and treating pain, in addition to providing an account of the neurobiological mechanisms responsible for the pain. Expanded from the author’s previous work, Chronic Pain in Small Animal Medicine, this volume uses the original text to illustrate the core theme of "mechanism base" and expands the text considerably with the inclusion of areas beyond chronic pain. Topics include: Pain assessment in small animal medicine The functional physiology of pain The use of pharmacologics and nonsteroidal anti-inflammatory drugs Nutraceutical mechanisms and therapy Management of pain related to canine osteoarthritis, musculoskeletal disease, and cancer Pain management features unique to cats Emphasizing the latest evidence and contemporary understanding of "why" and "how" to treat pain, the book will enable veterinary healthcare professionals as well as those in training, education, and research to develop a greater depth of knowledge in mechanisms of pain and potential targets for treatment— thereby raising the standard of care for pain management.
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On July 1, 1895, under the direction of warden James French, the first federal prison was born. That same year, St. Louis architects Eames and Young went to work drawing up plans for an institution that would house the most notorious offenders in the nation's history. At sunrise on March 1, 1897, 300 inmates and 30 guards marched three miles to the construction site located on the southwest corner of the military reservation. From sunup to sundown seven days a week in the hot Kansas summer to the harsh prairie winters, inmates labored building their new home. Leavenworth's rich history as a gateway to the Old West is second to none. Name a famous figure such as George Armstrong Custer, John Joseph Pershing, Dwight D. Eisenhower, or Colin Powell. They have all graced the streets of this historic community. Equally pick a name of the most notorious criminals. George "Machine Gun" Kelly, Robert F. Stroud, Frank Nash, Frank "the Enforcer" Nitti, and George "Buggs" Moran--they all stopped by to "spend time in Leavenworth."