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Electronic Media Management, Revised
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Forthcoming Books
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Job Hunter's Sourcebook
Where to Find Employment Leads and Other Job Search Resources.
Gale Directory of Publications and Broadcast Media
Identifies specific print and broadcast sources of news and advertising for trade, business, labor, and professionals. Arrangement is geographic with a thumbnail description of each local market. Indexes are classified (by format and subject matter) and alphabetical (by name and keyword).
Consumer Sourcebook
Consumer Sourcebook provides a comprehensive digest of accessible resources and advisory information for the American consumer. This new edition identifies and describes some 23,000 programs and services available to the general public at little or no cost. These services are provided by federal, state, county, and local governments and their agencies as well as by organizations and associations. Consumer affairs and customer services departments for corporations are also listed as well as related publications, multimedia products, general tips and recommendations for consumers. The master index is arranged alphabetically by name and by subject term.
Job Hunters Sourcebook 6
Job Hunter's Sourcebook pulls together all the research and resources needed for a successful job hunt into one central place. Included in this edition are 13,867 entries -- entries may appear in multiple sections. Part One profiles 216 high-interest professional and vocational occupations, from accountant and aircraft mechanic to sports official and stockbroker. A Master List of Profiled Professions lists alternate, popular, synonymous, and related job titles and links them to the jobs profiled, providing quick access to information sources on specific occupations by all their variant names. Entries contain complete contact information and are arranged by type of resource. Part Two serves a...
Books in Print
None
Opportunities in Television and Video Careers
Provides an overview of job opportunities in the television and video industry.
