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My moods - A collection of text musings
This is an assembly of musings on the go. The sequence of thoughts are reflections of author’s different phases of life. One day he fondly recalls his childhood pets, the other day he may be searching for an existential answer. The canvas keeps changing, from the present to a flashback into his past and catapults to the unknown future. The narration is unpretentious, and straight from the heart. The reader can relate to his simple narrative style when he talks about his childhood school, or the incident when the dacoits of Nawada had actually apprehended him. There are instances from his college days, when he experienced selling ice cream on the Mulchand flyover, or thoroughly enjoyed his ...
Perspectives in Sustainable Management Practices
Embracing sustainable management practices is important for businesses and commercial organizations wishing to responsibly contribute to the socioeconomic development of societies and communities. This book provides insights into recent trends, issues, and challenges in embracing these practices, while promoting growth and innovation in business. The COVID-19 pandemic has redefined the necessity of implementing sustainable practices. This book looks at the process, implementation, and evaluation of sustainable practices in the social and commercial sectors in recent years. With case studies from different industries, these chapters explore and document creative applications of effective meas...
The Essential Handbook of Polymer Terms and Attributes
The Essential Handbook of Polymer Terms and Attributes not only acts as an encyclopaedia of polymer science but also fosters an appreciation for the significance of polymers in fields including materials science, chemistry, engineering, and medicine. This book serves as an excellent reference book, covering every possible term and attribution associated with the vast and diverse field of polymers. This comprehensive volume serves as a vital resource for researchers working in industry and academia, offering a clear and concise exploration of polymer science with the most essential reference data available. Each polymer term is defined in a straightforward manner, ensuring that readers of all...
Encyclopedia of Family Health
Including entries from disciplines across the social sciences, this two-volume set provides coverage of a variety of issues related to the theory, research, practice and policy of health within a family context.
Tea in Health and Disease Prevention
While there have been many claims of the benefits of teas through the years, and while there is nearly universal agreement that drinking tea can benefit health, there is still a concern over whether the lab-generated results are representative of real-life benefit, what the risk of toxicity might be, and what the effective-level thresholds are for various purposes. Clearly there are still questions about the efficacy and use of tea for health benefit. This book presents a comprehensive look at the compounds in black, green, and white teas, their reported benefits (or toxicity risks) and also explores them on a health-condition specific level, providing researchers and academics with a single...
Advancements in Instrumentation and Control in Applied System Applications
As technology continues to advance in today’s global market, practitioners are targeting systems with significant levels of applicability and variance. Instrumentation is a multidisciplinary subject that provides a wide range of usage in several professional fields, specifically engineering. Instrumentation plays a key role in numerous daily processes and has seen substantial advancement in recent years. It is of utmost importance for engineering professionals to understand the modern developments of instruments and how they affect everyday life. Advancements in Instrumentation and Control in Applied System Applications is a collection of innovative research on the methods and implementati...
Handbook of Research on Automated Feature Engineering and Advanced Applications in Data Science
In today’s digital world, the huge amount of data being generated is unstructured, messy, and chaotic in nature. Dealing with such data, and attempting to unfold the meaningful information, can be a challenging task. Feature engineering is a process to transform such data into a suitable form that better assists with interpretation and visualization. Through this method, the transformed data is more transparent to the machine learning models, which in turn causes better prediction and analysis of results. Data science is crucial for the data scientist to assess the trade-offs of their decisions regarding the effectiveness of the machine learning model implemented. Investigating the demand ...
Herbal Radiomodulators
With the dawn of the nuclear age, it has become essential to develop radiomodulators, particularly radiation countermeasure agents, for the benefit of mankind. Despite years of concerted research endeavors world-over, non-toxic and effective radiomodulators remain elusive. In recent years, there has been a new focus on herbals, which are also promising sources of radiomodulatory drugs. This book discusses the potential of radiation countermeasure agents and radiosensitizers of herbal origin, and their multifaceted mode of action, particularly in nuclear operations, rescue operations, deep space missions, and application during radiotherapy. Comprising 22 chapters written by industry, clinical and academic experts, this book will appeal to readers in radiation biology, radiation oncology, military medicine, homeland defense, traditional, holistic and modern medicine, space biology, pharmacology and toxicology.
Eos of the Infernal
This book is about a girl called Erawati, born in a small town in Tamil Nadu. This is her tale of transformation from a young, vivacious teen to a girl trafficked and forced into prostitution. Eos of the Infernal is about one day in the life of Chameli, aka Erawati Suresh Iyer, in the brothel area of Mumbai. The tale is an emotional journey that will surely occupy some space in the thoroughfare of your mind. It’s a tale of sadness, despondency and hope hidden behind the layers of make-up and crudeness. There is love, revenge, hatred, murder and a plethora of ethos and pathos, which will leave the reader intrigued.
Branded Content and Entertainment in Advertising
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.
