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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Maintaining a Sustainable World in the Nexus of Environmental Science and AI
The growing need for sustainable solutions prompts concerns on sustainable business practices, using new intelligent technologies. Artificial intelligence offers effective solutions for sustainability in environmental science while tackling challenges like climate change, resource depletion biodiversity erosion, and threats to planet health. It is essential to understand how artificial intelligence technologies can be leveraged for environmental science comprehension. Maintaining a Sustainable World in the Nexus of Environmental Science and AI offers a thorough comprehension of the nexus of environmental science and artificial intelligence, and its impact on sustainability. By offering solutions for sustainable development, this book displays state-of-the-art solutions, provide practical goals, and explore ethical issues of AI implementation. This book covers topics such as marine environments, climate change prediction and mitigation, urban planning, and renewable energy, and is a valuable resource for business owners, industry professionals, environmental scientists, computer engineers, academicians, and researchers.
Continuity and Change in Communication Systems
The growth of developmental and intercultural communication in recent years has prompted scholars to focus their attention on communication systems in non-Western nations, especially those in the Third World. This volume advocates and demonstrates the need to consider continuity and change as the fundamental principle in the development of communication systems. It constitutes the first attempt to critically review the use of indigenous communication systems, as continuing from the past, for plannned change.
New Horizons for a Data-Driven Economy
In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the business perspective and how big data technology can be exploited to deliver value within different sectors of the economy. The book is structured in four parts: Part I “The Big Data Opportunity” explores the value potential of big data with a particular focus on the European context. It also describes the legal, business and social dimensions that need to be addressed, and briefly introduces the E...
Mystical Astrology According to Ibn 'Arabi
A unique work, providing the underlying spiritual principles lacking in most modern books of astrology. It is accompanied by 12 color plates of a 16th-century Persian manuscript.
Broken News: Journalism in Crisis
Broken News will take a look at the crisis facing journalism in America today. It takes an in depth look at fake news, political bias, racism, social media and much more. You will see how layoffs, a failing money model and consolidation are having a major impact on the news you get every day. It is based on my 40 years in local TV news as a producer, writer and investigative journalist.I will take you inside the newsroom to show readers how stories are selected, how video is edited and how the news they see can be manipulated and distorted. You will learn how you can hold your TV station, radio station and newspaper accountable when they make errors or distort the news. Broken News is the re...
The Braconid and Ichneumonid Parasitoid Wasps
The Ichneumonoidea is a vast and important superfamily of parasitic wasps, with some 60,000 described species and estimated numbers far higher, especially for small-bodied tropical taxa. The superfamily comprises two cosmopolitan families - Braconidae and Ichneumonidae - that have largely attracted separate groups of researchers, and this, to a considerable extent, has meant that understanding of their adaptive features has often been considered in isolation. This book considers both families, highlighting similarities and differences in their adaptations. The classification of the whole of the Ichneumonoidea, along with most other insect orders, has been plagued by typology whereby undue im...
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Positive Impact Investing
This book illustrates the impact that a focus on environmental and social issues has on both de-risking assets and fostering innovation. Including impact as a new cornerstone of the investment triangle requires investors and clients to align interests and values and understand needs. This alignment process functions as a catalyst for transforming organizational culture within an organization and therefore initiates the external impact of the organization, but also its internal transformation, which in turn escalates the creation of impact. Describing how culture is the social glue permeating all disciplines of an organization, the book demonstrates how organizational alignment can be achieved in order to allow strategic speed, innovation and learning, and provides examples of how impact can be achieved and staff mobilized It particularly focuses on impact investing, impact entrepreneurship, innovation, de-risking asset, green investment solutions and investor movements to counteract climate change and implementing the United Nations Sustainable Development Goals, highlighting culture, communication, and strategy.
