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Advancing Methodologies of Conducting Literature Review in Management Domain
  • Language: en
  • Pages: 193

Advancing Methodologies of Conducting Literature Review in Management Domain

Covering planning and setting the objectivity of review papers, search processes, data selection and screening, review types and designs, and evaluation criteria, validity, and reliability, in the field of management literature.

Exploring the Latest Trends in Management Literature
  • Language: en
  • Pages: 392

Exploring the Latest Trends in Management Literature

Exploring the Latest Trends in Management Literature presents cutting edge literature reviews on the emerging concepts, theories, and research trends across management disciplines.

Doing Business in Emerging Markets
  • Language: en
  • Pages: 250

Doing Business in Emerging Markets

This volume presents a comprehensive analysis of the business, financial and economic aspects of emerging markets. Using case studies from India, Turkey, Bangladesh and Africa, it discusses themes such as megaprojects, infrastructure and sustainability; cross-border mergers and acquisitions; a new paradigm for educational markets; exports competitiveness; work engagement in service sector; mobile banking and crowdfunding; and venture capital flow into emerging economies, to focus on the trade, foreign investment, financial, and social progress of these economies. The chapters review the current state, learnings, changing scenarios, business practices, and financial and economic perspectives across emerging markets while examining progression, challenges and the way forward. With its rigorous approach and topical content, this book will be useful to scholars and researchers of management studies, business management, financial management, business economics, international business, finance and marketing, development studies and economics. It will also interest policymakers and practitioners in the field.

Exploring the Latest Trends in Management Literature
  • Language: en
  • Pages: 222

Exploring the Latest Trends in Management Literature

Exploring the Latest Trends in Management Literature presents cutting edge literature reviews on the emerging concepts, theories, and research trends across management disciplines.

Advancing Methodologies of Conducting Literature Review in Management Domain
  • Language: en
  • Pages: 176

Advancing Methodologies of Conducting Literature Review in Management Domain

Covering planning and setting the objectivity of review papers, search processes, data selection and screening, review types and designs, and evaluation criteria, validity, and reliability, in the field of management literature.

Promotional Practices and Perspectives from Emerging Markets
  • Language: en
  • Pages: 246

Promotional Practices and Perspectives from Emerging Markets

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers. With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across...

Emerging Trends in Decision Sciences and Business Operations
  • Language: en
  • Pages: 296

Emerging Trends in Decision Sciences and Business Operations

This volume analyses the rising inclusion of new and emerging technologies in business. It measures the effectiveness and challenges of these tools in various aspects of strategy and decision making within small and big businesses. Businesses in the competitive market must be agile and innovative to drive growth and the inclusion of technology and reliance on data science for decision-making is fraught with its own set of challenges. Through various case studies and analysis of trends, the book explores diverse dimensions of decision science from a micro as well as macro perspective. It examines the function, management and implementation of new technologies, like big data and AI in business operations and infrastructure highlighting their practical applications as well as the barriers to their adoption. This book will be useful to scholars and researchers of management studies, business management, financial management, business economics, international business, finance and marketing, development studies and economics. It will also interest policymakers and practitioners in the field.

Contemporary Trends in Marketing
  • Language: en
  • Pages: 161

Contemporary Trends in Marketing

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

ProjectX Digest 2023
  • Language: en
  • Pages: 185

ProjectX Digest 2023

Access 695 multi-sector projects from India with contacts Discover the Power of Information with ProjectX Digest 2023! Unlock a wealth of valuable information and insights with our digital edition of ProjectX Digest 2023. This comprehensive resource offers an in-depth analysis of diverse sectors in the Indian economy, providing you with a competitive edge in today's dynamic business landscape. Packed with meticulously curated content, ProjectX Digest 2023 covers a wide range of sectors including Real Estate, Iron and Steel, Chemicals, Mining and Metallurgy, Renewable Energy, Healthcare, Transportation, Infrastructure, and more. From project updates and industry trends to market opportunities...

Entrepreneurship in International Marketing
  • Language: en
  • Pages: 339

Entrepreneurship in International Marketing

A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.