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Promoção
Apresenta o marketing como uma ferramenta poderosa que, se bem usada, pode servir de ponto de partida para a avaliação, replanejamento e implementação de produtos e serviços informacionais.
Marketing Library and Information Services
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics
Recent advancements in data collection will affect all aspects of businesses, improving and bringing complexity to management and demanding integration of all resources, principles, and processes. The interpretation of these new technologies is essential to the advancement of management and business. The Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics is a vital scholarly publication that examines technological advancements in data collection that will influence major change in many aspects of business through a multidisciplinary approach. Featuring coverage on a variety of topics such as market intelligence, knowledge management, and brand management, this book explores new complexities to management and other aspects of business. This publication is designed for entrepreneurs, business managers and executives, researchers, business professionals, data analysts, academicians, and graduate-level students seeking relevant research on data collection advancements.
Handbook of Research on Tacit Knowledge Management for Organizational Success
Continuous improvements in businesses practices have created enhanced opportunities for growth and development. This not only leads to higher success in day-to-day profitability, but it increases the overall probability of success for organizations. The Handbook of Research on Tacit Knowledge Management for Organizational Success is a pivotal reference source for the latest advancements and methodologies on knowledge administration in the business field. Featuring extensive coverage on relevant areas such as informal learning, quality management, and knowledge acquisition, this publication is an ideal resource for practitioners, marketers, human resource managers, professors, researchers, and students seeking academic material on knowledge management techniques.
Marketing
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Marketing na ciência da informação
Marketing e inteligência competitiva: aspectos complementares da gestão da informação e do conhecimento; Serviços aos clientes: um imperativo de marketing; Gestão de bibliotecas universitárias com a implementação do customer relationship management (CRM); Marketing e gestão da qualidade em serviços de informação: o relacionamento com os clientes como espaço de convergência de conceitos e prática; Técnicas de marketing para gestores de unidades de informação; Estratégias de marketing na internet para websites; Marketing e websites: recomendações para produzir e disponibilizar informações; A usabilidade na gestão de marketing da biblioteca digital; Técnicas de marketing em websites de bibliotecas universitárias brasileiras; Pesquisa experimental de promoção do portal rede governo; Contribuição do marketing interno na conquista do prêmio de qualidade pela divisão de biblioteca e documentação da Esalq/USP; Atendimento de excelência: serviço de orientação personalizada ao usuário de biblioteca; Pesquisa de opinião de usuário de biblioteca setorial; Gestão da comunicação da informação para clientes internos de organizações hospitalares.
Knowledge Management in Emerging Economies: Social, Organizational and Cultural Implementation
Knowledge Management in Emerging Economies: Social, Organizational and Cultural Implementation seeks focuses on knowledge management theoretical models and empirical research findings for developing economies. This book specifically seeks to understand the social, organizational, and cultural implementation aspects of knowledge management in the context of developing economies, and to discuss issues, challenges, and trends surrounding this implementation.
Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications
Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications demonstrates exhaustively the many applications, issues, and techniques applied to the science of recording, categorizing, using and learning from the experiences and expertise acquired by the modern organization. A much needed collection, this multi-volume reference presents the theoretical foundations, research results, practical case studies, and future trends to both inform the decisions facing today's organizations and the establish fruitful organizational practices for the future. Practitioners, researchers, and academics involved in leading organizations of all types will find useful, grounded resources for navigating the ever-changing organizational landscape.
