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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
National Education Policy: Encompassing Past, Present& Future Higher Education (Volume-1)
India initiated a significant and impactful period in 2020 when it developed the National Education Policy (NEP) 2020. This momentous policy was meticulously designed with the overarching goal of enabling students, cultivating ingenuity, and developing versatile individuals who are equipped to confront the complexities of the twenty-first century. NEP 2020 was designed to bring about a comprehensive transformation in the field of education, encompassing early childhood care as well as higher education, by placing significant emphasis on quality, accessibility, and inclusivity. As the groundwork for this audacious policy was established, a necessity arose to thoroughly investigate and compreh...
The Last War
The Greatest Story Ever Told...Again Bombay 1955. Aging Parsi businessman Rustom Pestonjee chances upon brilliant archer Yash Kuru at the Gateway of India. Struggling to make ends meet to feed his two nephews and adopted son, Yash accepts Pestonjee’s offer to become a hitman for one night, the start of a unique relationship. When Pestonjee dies, Yash pledges to be regent of his mentor’s empire of crime, and hand it over one day to the most deserving man from a yet-unborn generation of Kurus. Yash’s august ‘dharma’ will now determine the destinies of three generations of Kuru men and women. Mumbai 2007. A family torn asunder and an empire up for grabs. Yash’s grand-nephews battle ...
Proceedings of the International Congress on Information and Communication Technology
This volume contains 69 papers presented at ICICT 2015: International Congress on Information and Communication Technology. The conference was held during 9th and 10th October, 2015, Udaipur, India and organized by CSI Udaipur Chapter, Division IV, SIG-WNS, SIG-e-Agriculture in association with ACM Udaipur Professional Chapter, The Institution of Engineers (India), Udaipur Local Centre and Mining Engineers Association of India, Rajasthan Udaipur Chapter. This volume contains papers mainly focused on ICT for Managerial Applications, E-governance, IOT and e-Mining.
Proceeding of International Conference on Computational Science and Applications
This book consists of high-quality papers presented at the International Conference on Computational Science and Applications (ICCSA 2021), held at Maharashtra Institute of Technology World Peace University, Pune, India, from 10 – 11 December 2021. It covers the latest innovations and developments in information and communication technology, discussing topics such as algorithms, data structures and applications; wireless and mobile networks; computer networks and communications; natural language processing and information theory; cryptography and information security.
A Toast to Remember
This anthology is based on the theme of ushering a new year. As we welcome a new year, our hearts make way for new things and changes to appear in our life. We remember the smallest of things, good or bad and try to move ahead in life with renewed zeal. Starting a new year doesn’t have to be on 1st of January necessarily. It is more of the time when we are ready to accept change and make way for new events in our life. In this anthology, A Toast to Remember, we reminisce about good old times, share tales of their most cherished moments in life, struggles of the year gone by and anticipate the events in the year to come.
Advances in Structural Engineering
The book presents research papers presented by academicians, researchers, and practicing structural engineers from India and abroad in the recently held Structural Engineering Convention (SEC) 2014 at Indian Institute of Technology Delhi during 22 – 24 December 2014. The book is divided into three volumes and encompasses multidisciplinary areas within structural engineering, such as earthquake engineering and structural dynamics, structural mechanics, finite element methods, structural vibration control, advanced cementitious and composite materials, bridge engineering, and soil-structure interaction. Advances in Structural Engineering is a useful reference material for structural engineering fraternity including undergraduate and postgraduate students, academicians, researchers and practicing engineers.
Memories and Postmemories of the Partition of India
This book examines the afterlife of Partition as imprinted on the memories and postmemories of Hindu and Sikh survivors from West Punjab to foreground the intersection between history, memory and narrative. It shows how survivors script their life stories to reinscribe tragic tales of violence and abjection into triumphalist sagas of fortitude, resilience, industry, enterprise and success. At the same time, it reveals the silences, stutters and stammers that interrupt survivors’ narrations to bring attention to the untold stories repressed in their consensual narratives. By drawing upon current research in history, memory, narrative, violence, trauma, affect, home, nation, borders, refugee...
The Prodigy Slave, Book One
At the age of nine, Lily is forcefully torn from her mother's arms and sold at a Negro auction by her master, a man that Lily learns that day is her very own father. Seeking solace from such devastation, Lily secretly begins teaching herself to play her new master's piano: an instrument that she is forbidden from touching. Lily becomes an extraordinary pianist and gets away with secretly playing for fourteen years until the master's son, James, discovers her deceit. The "punishment" that James gives Lily starts her on an unprecedented journey that dramatically alters her life and influences the lives of thousands, including a man with great power. Lily's groundbreaking journey also unveils the secret altruistic love of a particular man who has been forbidden from expressing his love to her for years. But the question remains whether or not the strength of his love will be powerful enough to free Lily from the shackles of slavery and protect her dreams and her life while on her turbulent Journey to Winter Garden.
