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Spark: Stories and Insights from India’s Public Relations Pioneers
Twenty-four profiles and perspectives from the pioneers of the Indian PR industry. Sunil Agarwal. Atul Ahluwalia. Madan Bahal. Manisha Chaudhary. Kunal Kishore Sinha. Dilip Cherian. Rajiv Desai. Sunil Gautam. Aman Gupta. Shivani Gupta. Vineet Handa. Archana Jain. Ashish Jalan. Zacharia James. Samir Kale. Bobby Kewalramani. Nikhil Khanna. Nandita Lakshmanan. Gaurav Patra. Roger Pereira. Bela Rajan. N. Sundar Rajan. Prema Sagar. Rishi Seth. Everyone associated with the field of public relations is familiar with these names. They are the pioneers of the PR business, and they are the ones who have shaped it into what it is today. In Spark: Stories and Insights from India’s Public Relations Pioneers, editors Amith Prabhu and Sarika Chavan have compiled the profiles of twenty-four PR senior professionals. Each essay describes their tryst with the profession, their take on the evolution of PR consultancy and what they see as the future of the business, as well as the skills and serendipity that led to their success. A must-read for every PR professional and enthusiast.
Indian Etiquette
India is a land of staggering diversity where ethnicity, culture, religion and language come together in a dazzling kaleidoscope of humanity. The North, South, East and West have their own distinct cultures and almost every state has carved its own cultural niche. This book takes you on a magical journey of celebrating the vibrant cultural diversity of India. If you are an Indian, or a foreigner and are visiting India, it is important that you take note of certain things. INDIAN ETIQUETTE - A Glimpse into India’s Culture throws light on the culture, customs, language, society, manners, and values— all helping you to understand the people and the vibrant country of India! Experience the Magic of each state and Celebrate the Culture of India with our author, trainer, coach and consultant Ms. Niraalee Shah.
Handbook of Research on Artificial Intelligence and Soft Computing Techniques in Personalized Healthcare Services
This volume demonstrates the diverse state-of-the-art applications that combine artificial intelligence with soft computing, which has great potential for creating smart personalized healthcare services. The book showcases the myriad uses of AI and computer techniques in healthcare that employ deep learning, robotics, machine learning, blockchain, emerging cloud, edge computing, Practical Byzantine Fault Tolerance consensus, CNN architecture, Splunk, genetic algorithms (GA), DurBhashan, and many more. These technologies can be used in healthcare for enhanced data sharing, remote health monitoring, tele-rehabilitation, connecting rural populations with healthcare services, identifying diseases and health issues, automated medical diagnosis, analyzing information in surgical videos, ensuring timely communication and transportation during health disasters and emergencies, for optimizing expenditures, and more.
Imagined Mobility
This book critically examines the history and current issues on the migration of Indian students to Australia.
Secure and Intelligent IoT-Enabled Smart Cities
Smart cities are experiencing a rapid evolution. The integration of technologies such as 5G, Internet of Things (IoT), Artificial Intelligence (AI), and blockchain has ushered in transformative applications, enhancing the quality of urban life. However, this evolution comes with its own challenges, most notably in security and privacy. Secure and Intelligent IoT-Enabled Smart Cities addresses these concerns, exploring theoretical frameworks and empirical research findings. The book embarks on the foundational elements of the Internet of Things, delving into the convergence of IoT and smart city applications, elucidating the layered architecture of IoT, and highlighting the security issues in...
Robotics and Automation in Industry 4.0
Robotics and Automation in Industry 4.0 explores the transformative role of robotics, automation, and emerging technologies in the modern industrial landscape. The book is divided into four comprehensive sections, each focusing on key areas of Industry 4.0. These are: 1) Robotics: Applications and Advancements, 2) Renewable Energy Applications, 3), FinTech, and 4) Multidisciplinary approaches. It compiles 13 chapters offering insights into the latest advancements and provides practical guidance for navigating the evolving industrial landscape.
Machine Learning and Metaheuristics: Methods and Analysis
This book takes a balanced approach between theoretical understanding and real-time applications. All the topics included real-world problems which show how to explore, build, evaluate, and optimize machine learning models fusion with metaheuristic algorithms. Optimization algorithms classified into two broad categories as deterministic and probabilistic algorithms. The content of book elaborates optimization algorithms such as particle swarm optimization, ant colony optimization, whale search algorithm, and cuckoo search algorithm.
Artificial Intelligence of Things for Weather Forecasting and Climatic Behavioral Analysis
Weather forecasting and climate behavioral analysis have traditionally been done using complicated physics models and accompanying atmospheric variables. However, the traditional approaches lack common tools, which can lead to incomplete information about the weather and climate conditions, in turn affecting the prediction accuracy rate. To address these problems, the advanced technological aspects through the spectrum of artificial intelligence of things (AIoT) models serve as a budding solution. Further study on artificial intelligence of things and how it can be utilized to improve weather forecasting and climatic behavioral analysis is crucial to appropriately employ the technology. Arti...
