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The Aesthetics of Ugliness in Contemporary Malayalam Cinema
Cinema as an aesthetic construct exists in a specific historical and political context, reflecting the society and its aesthetic values. Visual representation of the Ugly, its politics and aestheticization, are deeply rooted in the screen space. Featuring unconventional characters, unembellished visuals, raw and gritty storytelling, the unaesthetic challenges conventional notions of beauty on screen. The physical, psychological, and social manifestations of the ugly are incorporated into the cinematic space through content, theme, physical representations, symbols, setting, dialogue, as well as the camera. Exploring the intricate connection between ugliness and the cinematic medium, the book focuses on identity, gender, and other manifestations of Ugly in contemporary Malayalam cinema. It meticulously analyses the portrayal of ugliness in characters, narratives, and visual aesthetics, thus highlighting societal norms and realities of life. The book is a must-read for film scholars, enthusiasts, and anyone interested in the intersection of aesthetics and storytelling.
'Ad'apting to Markets
An analysis of what goes into localization of advertisements in different Indian languages.
Microbial Bioactive Compounds
This book delves into microbial production and its implications for various industries and presents the latest advancements in the field of bioactive compound production by microorganisms. Divided into 16 chapters, the book covers a wide range of topics, starting with the emerging trends in microbial production techniques, followed by the potential of fungi and algae in producing bioactive compounds, and the applications of bioactive compounds in medicine, agriculture, and industry. Contributions from expert scientists emphasize the significance of metabolic engineering and modern analytical techniques for the extraction, purification, and structural characterization of microbial bioactive c...
Bioprospecting of Plant Biodiversity for Industrial Molecules
BIOPROSPECTING OF PLANT BIODIVERSITY FOR INDUSTRIAL MOLECULES A comprehensive collection of recent translational research on bioresource utilization and ecological sustainability Bioprospecting of Plant Biodiversity for Industrial Molecules provides an up-to-date overview of the ongoing search for biodiverse organic compounds for use in pharmaceuticals, bioceuticals, agriculture, and other commercial applications. Bringing together work from a panel of international contributors, this comprehensive monograph covers natural compounds of plants, endophyte enzymes and their applications in industry, plant bioprospecting in cosmetics, marine bioprospecting of seaweeds, and more. Providing global...
Fungal Resources for Sustainable Economy
This edited book provides a comprehensive account of the new developments in various facets of fungal biology related to the impact and application of fungi on the sustainable economy. The book consists of 24 chapters distributed under five sections written by active researchers and academicians from India and abroad. The five sections of the book are- 1. Fungi in Sustainable Economy, 2. Fungal Resources: Current and Potential Industrial Applications, 3. Fungal Resources: Current and Potential Agricultural Applications, 4. Fungi and their Secondary metabolites: Implications and 5. Fungi: Burden to health and Indoor Environment. The book explores the utility of fungi as food, enzymes, organic...
Applied Mycology
Fungi are an important link in the food webs of all ecosystems. They have immense potential and comprise a myriad of useful bioactive compounds. Fungi feature in a wide range of diverse processes and applications in modern agriculture, the food science industry, and the pharmaceutical industry. In the food and drink arena, the role of fungi is historically important in the form of mushrooms and in fermented foods as yeasts for baking and brewing. These roles are supplemented by the use of fungal food processing enzymes and additives, and more recently in the development of protein-based foodstuffs from fungi. Additionally, they are used in the formulation of biofertilizers and biopesticides ...
Microbial Technology for Health and Environment
Rampant industrialization has caused high levels of contamination by various toxic chemicals in our water bodies, which is a matter of concern in terms of ecosystems, as well as human and animal health. Polluted wastewater can contaminate drinking water and is also is a causal factor for bio-magnification of heavy metals into our food cycle. In the last decade, several methodologies have been adopted to clean the wastewaters, and among these, microbial remediation has emerged as an effective technology. Several variants of microbial technologies have been developed for wastewater treatment and biodegradation specific to the industry, type of waste and toxicity of the chemicals. This book des...
Microbial Biotechnology
This edited book, is a collection of 20 articles describing the recent advancements in the application of microbial technology for sustainable development of agriculture and environment. This book covers many aspects like agricultural nanotechnology, promising applications of biofuels production by algae, advancements and application of microbial keratinase, biocontrol agents, plant growth promoting rhizobacteria, bacterial siderophore, use of microbes in detoxifying organophosphate pesticides, bio-surfactants, biofilms, bioremediation degradation of phenol and phenolic compounds and bioprospecting of endophytes. This book intends to bring the latest research advancements and technologies in the area of microbial technology in one platform, providing the readers an up-to-date view on the area. This book would serve as an excellent reference book for researchers and students in the agricultural, environmental and microbiology fields.
Healthcare in Motion
How does the need to obtain and deliver health services engender particular (im)mobility forms? And how is mobility experienced and imagined when it is required for healthcare access or delivery? Guided by these questions, Healthcare in Motion explores the dynamic interrelationship between mobility and healthcare, drawing on case studies from across the world and shedding light on the day-to-day practices of patients and professionals.
