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Managing Customer Relationships
In today’s competitive marketplace, customer relationshipmanagement is critical to a company’s profitability andlong-term success. To become more customer focused, skilledmanagers, IT professionals and marketing executives must understandhow to build profitable relationships with each customer and tomake managerial decisions every day designed to increase the valueof a company by making managerial decisions that will grow thevalue of the customer base. The goal is to build long-termrelationships with customers and generate increased customerloyalty and higher margins. In Managing Customer Relationships, DonPeppers and Martha Rogers, credited with founding thecustomer-relationship revolut...
Management of Design
Product design significantly influences product cost and quality, as well as market share and profitability of a firm. Design projects often involve many people belonging to different functional areas and in many organizations several design projects may be under way at the same time. Due to this complexity, management of design has given rise to a rich set of research problems in management and engineering. In this volume, design is considered as the planning and specification activity prior to fabrication. Design determines what products will be produced, how they will be produced, and when they will be introduced into the market. The quality of the products and the speed with which they a...
Matters of Justice
After the fall of the Porfirio Díaz regime, pueblo representatives sent hundreds of petitions to Pres. Francisco I. Madero, demanding that the executive branch of government assume the judiciary's control over their unresolved lawsuits against landowners, local bosses, and other villages. The Madero administration tried to use existing laws to settle land conflicts but always stopped short of invading judicial authority. In contrast, the two main agrarian reform programs undertaken in revolutionary Mexico--those implemented by Emiliano Zapata and Venustiano Carranza--subordinated the judiciary to the executive branch and thereby reshaped the postrevolutionary state with the support of villa...
Personnel Literature
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The Technology Management Handbook
If you are not already in a management position, chances are you soon will be. According to the Bureau of Statistics, the fastest growing areas of employment for engineers are in engineering/science management. With over 200 contributing authors, The Technology Management Handbook informs and assists the more than 1.5 million engineering managers in the practice of technical management. Written from the technical manager's perspective and written for technologists who are managers, The Technology Management Handbook presents in-depth information on the science and practice of management. Its comprehensive coverage encompasses the field of technology management, offering information on: Entrepreneurship Innovations Economics Marketing Product Development Manufacturing Finance Accounting Project Management Human Resources International Business
A Theory of Economic Systems
A Theory of Economic Systems is a systematic inquiry into the nature of historical economic systems, their relationships to each other, their peripheral areas, and the ways in which they and their components have evolved over time. Topics covered include modes of production; coordination of resource use; functions of the state in the economy; and the institutions of money and property. Comprised of nine chapters, this book begins with a brief introduction to the frame of reference; basic definitions of the terms used in economic systems; methodological issues; and the bounds of the inquiry. The next chapters are devoted to modes of production or forms of productive organization. Ten distinct...
Agricultural Economics and Rural Sociology
The first of an eight-volume series, The Literature of the Agricultural Sciences, this book analyzes the trends in the published literature of agricultural economics and rural sociology during the past fifty years. It uses citation analysis and other bibliometric techniques to identify the primary journals, report series, and monographs of current importance to the developed industrial countries as well as those in the Third World.
Endangered Maize
"Many people worry that we're losing genetic diversity in the foods we eat. Over the past century, crop varieties standardized for industrial agriculture have increasingly dominated farm fields. Concerned about what this transition means for the future of food, scientists, farmers, and eaters have sought to protect crop plants they consider endangered. They have organized high-tech genebanks and heritage seed swaps. They have combed fields for ancient landraces and sought farmers growing Indigenous varieties. Behind this widespread concern for the loss of plant diversity lies another extinction narrative about the survival of farmers themselves, a story that is often obscured by urgent calls...
