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Marketing Research
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
Reference Service
The Fifth edition has been thoroughly revised and updated keeping in view the new developments and appearance of new significant reference sources. Some new readings have also been added to bring further readings. This work not only describes the various aspects of reference service such as functions, methods, principles theories, practices, problems, but also provides an overview of available significant reference books, dictionaries, encyclopedias, yearbooks, bibliographies, union catalogues, almanacs, directories, etc.
Sikhs in Continental Europe
This book is the third in the trilogy of books looking at the comparatively less-known destinations of Sikh migration to non-English speaking countries. The first one was Sikhs in Latin America, followed by Sikhs in Asia Pacific. Earlier Sikh migration was focused on the British Commonwealth and the USA. Once restrictions were placed on entering the UK, the Sikhs were forced to explore the possibility of migrating to other countries including Continental Europe. The pace of migration picked up in 1970s. Later there were more asylum seekers in the 1980s and 1990s adding to the migration numbers. Some could enter Europe through legal channels, while others found alternative routes as undocumen...
The Feminine Principle in the Sikh Vision of the Transcendent
This work is a critical analysis of Sikh literature from a feminist perspective. It begins with Guru Nanak's vision of Transcendent Reality and concludes with the mystical journey of Rani Raj Kaur, the heroine of a modern Punjabi epic. The eight chapters of the book approach the Sikh vision of the Transcendent from historical, scriptural, symbolic, mythological, romantic, existential, ethical and mystical perspectives. Each of these discloses the centrality of the woman, and show convincingly that Sikh Gurus and poets did not want the feminine principle to serve merely as a figure of speech or literary device; it was intended rather to pervade the whole life of the Sikhs. The present work bolsters the claim that literary symbols should be translated into social and political realities, and in so doing puts a valuable feminist interpretation on a religious tradition which has remained relatively unexplored in scholarly literature.
International Bibliography of Sikh Studies
The International Bibliography of Sikh Studies brings together all books, composite works, journal articles, conference proceedings, theses, dissertations, project reports, and electronic resources produced in the field of Sikh Studies until June 2004, making it the most complete and up-to-date reference work in the field today. One of the youngest religions of the world, Sikhism has progressively attracted attention on a global scale in recent decades. An increasing number of scholars is exploring the culture, history, politics, and religion of the Sikhs. The growing interest in Sikh Studies has resulted in an avalanche of literature, which is now for the first time brought together in the ...
My Clinical Experiences in Bach Flower Remedies
One of the reasons for popularity of this book as expressed by many readers is the inclusion of some selected practical case histories at the end of the book.
Virus Diseases of Ornamental Plants
This edited book elucidates the evolution of plant virus, genomic structure, diversity, plant-virus interaction, subcellular movement etc. The book reviews the biological machineries which allow the emergence of virus populations adapted by plant. The main objective of this book is the demonstration of a clear synergistic effect of plant viruses, an effect that was unexpectedly as important as applied alone. Ornamental plants are very popular and economically important worldwide. The international market of ornamentals is constantly expanding. Viruses and viroids can significantly reduce both decorative value and quality of propagated material of ornamentals. Due to the wide range of ornamen...
Bibliography of Malaysian Demography
Bibliography of Malaysian Demography contains the most comprehensive and up-to-date list of 1,379 titles covering various aspects of the demography of Malaysia. The titles have been classified into twenty-one sections dealing with the more important topics such as census reports, population laws, internal migration, urbanization, ethnic composition, nuptiality, fertility, labour force, family planning, population problems, population ageing, and future population trends. Within each section, the titles have been arranged according to the alphabetical order of the author's name, and also included is an author index. The book is an indispensable source for researchers interested in the demography of Malaysia.
ILA Bulletin
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