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Rasa Theory in Shakespearian Tragedies
This book adds a unique eastern perspective to the ever growing corpus of Shakespeare criticism. The ancient Sanskrit theory of Rasa – the aesthete’s emotional response to performing arts – is explicated in detail and applied to Shakespeare’s tragic masterpieces. Bharata, who wrote about Rasa in the Natyasastra, developed detailed guidelines for the communication of emotion from author to actor and then to the audience culminating in a sublime aesthetic experience. Though chronologically Bharata is as ancient as Aristotle, thematically, his ideas are as relevant today as Aristotle’s is and often echo those of the Greek master. This cross–cultural study on the communication of emotions in art establishes that emotions are universal and their communication follows similar patterns in all climes. The Rasa theory is today applied to modern media like film and has found a place among audience centric communication theories. This volume extends the East-West dialogue in aesthetic theory by identifying parallels and points of deviation and delights both aesthete and critic alike.
Public Relations Crisis Communication
This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere. Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, critical theory of organizations, media ecology, public rhetoric, and cross-cultural communication theory to establish their relevance in the context of the new model of public relations crisis. Key concepts from existing public relations crisis theory are also discussed and validated in order to establish prevailing thought. Through a ...
Shakespeare, the Renaissance and Empire
Shakespeare, the Renaissance and Empire presents Shakespeare as both a local and global writer, investigating Shakespeare’s trans-cultural writing through the interrelations and interactions of binaries including theory and practice, past and present, aesthetics and ethics, freedom and tyranny, republic and empire, empires and colonies, poetry and history, rhetoric and poetics, England and America, and England and Asia. The book breaks away from traditional western-centric analysis to present a universal Shakespeare, exposing readers to the relevance and significance of Shakespeare within their local contexts and cultures. This text aims to present a global Shakespeare, utilizing a dual perspective or dialectical presentation, mainly centred on questions of (1) how Shakespeare can be viewed as both an English writer and a world writer; (2) how language operates across genres and kinds of discourse; and (3) how Shakespeare helps to articulate a poetics of both texts (literature) and contexts (cultures). The book’s originality lies in its articulation of the importance and value of Shakespeare in the emerging landscape of global culture.
Shakespeare’s Audiences
Shakespeare wrote for a theater in which the audience was understood to be, and at times invited to be, active and participatory. How have Shakespeare’s audiences, from the sixteenth century to the present, responded to that invitation? In what ways have consumers across different cultural contexts, periods, and platforms engaged with the performance of Shakespeare’s plays? What are some of the different approaches taken by scholars today in thinking about the role of Shakespeare's audiences and their relationship to performance? The chapters in this collection use a variety of methods and approaches to explore the global history of audience experience of Shakespearean performance in the...
Dramaturgies of Love in Romeo and Juliet
Bringing together current intermedial discourses on Shakespeare, music, and dance with the affective turn in the humanities, Dramaturgies of Love in Romeo and Juliet offers a unique and highly innovative transdisciplinary discussion of "unspeakable" love in one of the most famous love stories in literary history: the tragic romance of Romeo and Juliet. Through in-depth case studies and historical contextualisation, this book showcases how the "woes that no words can sound" of Shakespeare’s iconic lovers nevertheless have found expression not only in his verbal poetry, but also in non-verbal adaptations of the play in 19th-century symphonic music and 20th- and 21st-century theatre dance. Co...
Adolescents, Family and Consumer Behaviour
Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies ...
Global Entrepreneurship Analytics
This innovative book proposes new methodologies for the measurement of entrepreneurship by applying techniques of demography, engineering, mathematics and statistics. Using the data from the Global Entrepreneurship Monitor (GEM), statistical demographic techniques are used for the evaluation of data quality (EDQ), and a new methodology for the estimation of Specific Entrepreneurship Rates (SER) and the Global Entrepreneurship Rate (GER) is proposed. At the same time the authors present artificial intelligence techniques such as Fuzzy Time Series (FTS) to forecast data series of the entrepreneurial population. Finally, they present a case study of the implementation of Big Data in Entrepreneu...
The Customer Experience Model
For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the Сustomer Experience Model (CXM). The practical application of the CX model will allow companies to create value for their customers and key stakeholders, thus generating the necessary profit and building conditions for further development. Balancing academic research and real-world applications, The Customer Experience Model provides a framework that readers can understand and utilize to implement improvements in a compa...
Shakespeare’s Military Spouses and Twenty-First-Century Warfare
This volume presents a fresh look at the military spouses in Shakespeare’s Othello, 1 Henry IV, Julius Caesar, Troilus and Cressida, Macbeth, and Coriolanus, vital to understanding the plays themselves. By analysing the characters as military spouses, we can better understand current dynamics in modern American civilian and military culture as modern American military spouses live through the War on Terror. Shakespeare's Military Spouses and Twenty-First-Century Warfare explains what these plays have to say about the role of military families and cultural constructions of masculinity both in the texts themselves and in modern America. Concerns relevant to today’s military families – do...
Shakespeare's Sublime Pathos
Shakespeare’s Sublime Pathos: Person, Audience, Language breaks new ground in providing a sustained, demystifying treatment of its subject and looking for answers to basic questions regarding the creation, experience, aesthetics and philosophy of Shakespearean sublimity. More specifically, it explores how Shakespeare generates experiences of sublime pathos, for which audiences have been prepared by the sublime ethos described in the companion volume, Shakespeare’s Sublime Ethos. To do so, it examines Shakespeare’s model of mutualistic character, in which "entangled" language brokers a psychic communion between fictive persons and real-life audiences and readers. In the process, Sublime...
