Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Ad $ Summary
Advertising expenditure data across multiple forms of media, including: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies in each of the media.
Commanding an Air Force Squadron
The privilege of commanding an Air Force squadron, despite its heavy responsibilities and unrelenting challenges, represents for many Air Force officers the high point of their careers. It is service as a squadron commander that accords true command authority for the first time. The authority, used consistently and wisely, provides a foundation for command. As with the officer's commission itself, command authority is granted to those who have earned it, both by performance and a revealed capacity for the demands of total responsibility. But once granted, it much be revalidated every day. So as one assumes squadron command, bringing years of experience and proven record to join with this new...
Take Command
Take command of your future with this “powerful and practical” (Dr. Marshall Goldsmith, New York Times bestselling author of The Earned Life) book from the experts who brought you How to Win Friends and Influence People. Take Command offers powerful tools and time-tested methods to help you live an intentional life by transforming how you approach your thoughts, emotions, relationships, and future. Filled with stories of everyday people and based on expert research and interviews with more than a hundred high-performing leaders, Take Command is a “must-read” (Alan Mulally, former CEO of Ford and Boeing) that gives you the strategies you need to unlock your full potential and create t...
How to Win Friends and Influence People
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Double-Digit Growth
In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book—revealing how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, and profits. Treacy's main point is simple—it really is possible to grow your business by 10 percent or more, year after year, in good times and bad, without cheating. Great companies already know how to do it, and the rest of us can learn their strategies and do the same thing. Using case studies...
The Courage to Take Command: Leadership Lessons from a Military Trailblazer
POWERFUL LEADERSHIP LESSONS FROM A TRAILBLAZING FEMALE COLONEL IN THE U.S. ARMY When Jill Morgenthaler arrived at boot camp in 1975 as part of the inaugural class of women in the Army, she was one of 83 female cadets . . . on a base of 50,000 men. So she knows a thing or two about conquering obstacles. In The Courage to Take Command, Colonel Morgenthaler provides invaluable leadership lessons drawn from her three decades of military service--from her first days in ROTC to combat in some of the world's most dangerous war zones. Ironically, the military taught her that leadership isn’t about "command and control." Rather, it requires a fine balance of reason and emotion, distance and familia...
The Exceptional Presenter Goes Virtual
This is a critical tool for any professional who needs to deliver effective, engaging presentations at a distance. It covers all types of virtual, online, or distance presentations. It includes conference calls, webinars, virtual meetings, and video blogs. Sales calls, speeches, interviews, negotiations, this book covers it all, offering practical tips, tricks, worksheets, and checklists for overcoming the hurdles to engagement that occur when you aren't in the same room with your audience. This is the first of its kind on the national market. Every day, more and more professionals are required to present to distant audiences - to save money, to save travel time and costs, and to connect wit...
The Exceptional Presenter
It's often reported that the number one fear among American adults is public speaking. But in today's competitive business world, effective communication is a crucial skill, and the cost of being less than effective is quite high. From the White House to boardrooms worldwide, Tim Koegel has strengthened presentations, media relations and communications skills of CEOs and world leaders alike with his renowned coaching abilities. His new book, The Exceptional Presenter lays out his techniques in a format perfectly suited to today's busy world.
Pentagon 9/11
The most comprehensive account to date of the 9/11 attack on the Pentagon and aftermath, this volume includes unprecedented details on the impact on the Pentagon building and personnel and the scope of the rescue, recovery, and caregiving effort. It features 32 pages of photographs and more than a dozen diagrams and illustrations not previously available.
The Armed Forces Officer
In 1950, when he commissioned the first edition of The Armed Forces Officer, Secretary of Defense George C. Marshall told its author, S.L.A. Marshall, that "American military officers, of whatever service, should share common ground ethically and morally." In this new edition, the authors methodically explore that common ground, reflecting on the basics of the Profession of Arms, and the officer's special place and distinctive obligations within that profession and especially to the Constitution.
