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Small Molecules in Oncology
Extensive research into the molecular mechanisms of cancer disease has heralded a new age of targeted therapy. In malignant cells, key proteins that are crucial to tumor growth and survival are now being targeted directly with rationally designed inhibitors. Apart from monoclonal antibodies, small molecule therapeutics such as oncogenic protein kinase inhibitors are attracting a vast amount of investigational attention. This textbook, written by acknowledged experts, provides a broad overview of the small molecules currently used for the treatment of malignant diseases and discusses interesting novel compounds that are in the process of clinical development to combat cancer.
The Practice of the Meal
Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation, appreciation and disposal - it shows the role of the market in such processes by looking at how consumers make sense of marketplace discourses, whether this is how brand discourses influence shopping habits, or how consumers interact with the various spaces of the market. Revealing food consumption through both material and symbolic aspects, and the role that marketplace institutions, discourses and places play in shaping, perpetuating or transforming them, this holistic approach reveals how consumer practices of ‘the meal’, and the attendant meaning-making processes which surround them, are shaped. This wide-ranging collection will be of great interest to a wide range of scholars interested in marketing, consumer behaviour and food studies, as well as the sociology of both families and food.
Obesity, Eating Disorders and the Media
How do the media represent obesity and eating disorders? How are these representations related to one another? And how do the news media select which scientific findings and policy decisions to report? Multi-disciplinary in approach, Obesity, Eating Disorders and the Media presents critical new perspectives on media representations of obesity and eating disorders, with analyses of print, online, and televisual media framings. Exploring abjection and alarm as the common themes linking media framings of obesity and eating disorders, Obesity, Eating Disorders and the Media shows how the media similarly position these conditions as dangerous extremes of body size and food practice. The volume th...
Digital Roots
As media environments and communication practices evolve over time, so do theoretical concepts. This book analyzes some of the most well-known and fiercely discussed concepts of the digital age from a historical perspective, showing how many of them have pre-digital roots and how they have changed and still are constantly changing in the digital era. Written by leading authors in media and communication studies, the chapters historicize 16 concepts that have become central in the digital media literature, focusing on three main areas. The first part, Technologies and Connections, historicises concepts like network, media convergence, multimedia, interactivity and artificial intelligence. The...
Middle Tech
Why software isn’t perfect, as seen through the stories of software developers at a run-of-the-mill tech company Contrary to much of the popular discourse, not all technology is seamless and awesome; some of it is simply “good enough.” In Middle Tech, Paula Bialski offers an ethnographic study of software developers at a non-flashy, non-start-up corporate tech company. Their stories reveal why software isn’t perfect and how developers communicate, care, and compromise to make software work—or at least work until the next update. Exploring the culture of good enoughness at a technology firm she calls “MiddleTech,” Bialski shows how doing good-enough work is a collectively negoti...
Advances in Advertising Research (Vol. VII)
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Imaging Animal Industry
Imaging Animal Industry focuses on the visual culture of the American meat industry between 1890 and 1960. It describes how, during that period, photographs and other images helped to shape public perceptions of industrial-scale meat production. Although the meat industry today bans most photography at its facilities, in the past this was not always the case: the meat industry not only tolerated but welcomed cameras. Meatpacking companies and industry organizations regarded photographs as useful tools for creating and managing a vision of their activities, their innovations, and their contributions to the march of American economic and industrial progress. Drawing on archival collections across the American Midwest, this book relates a history of the meatpacking industry’s use of images in the early to mid-twentieth century. In the process, it reveals the key role that images, particularly photographs, have played in assisting with the rise of industrial meat production.
Innovative Food Packaging and Processing Technologies
Innovative Food Processing and Packaging Technologies presents updates about some innovative technologies, such as pulsed electric fields, ultraviolet, and radio frequency, but also highlights the research needs for the newest technologies, such as cold plasma. This volume also provides insights about using nanotechnology for food safety and preservation. A special section of the book includes information about novel ingredients, product development, and product and package functionality. The book also includes some of the most recent information regarding packaging technologies and packaging materials and the challenges associated with future food packaging. This book covers the point of vi...
Cultural and Political Imaginaries in Putin’s Russia
In Cultural and Political Imaginaries in Putin’s Russia scholars scrutinise developments in official symbolical, cultural and social policies as well as the contradictory trajectories of important cultural, social and intellectual trends in Russian society after the year 2000. Engaging experts on Russia from several academic fields, the book offers case studies on the vicissitudes of cultural policies, political ideologies and imperial visions, on memory politics on the grassroot as well as official levels, and on the links between political and national imaginaries and popular culture in fields as diverse as fashion design and pro-natalist advertising. Contributors are Niklas Bernsand, Lena Jonson, Ekaterina Kalinina, Natalija Majsova, Olga Malinova, Alena Minchenia, Elena Morenkova-Perrier, Elena Rakhimova-Sommers, Andrei Rogatchevski, Tomas Sniegon, Igor Torbakov, Barbara Törnquist-Plewa, and Yuliya Yurchuk.
Situating Child Consumption
Providing extensive examples of the conditions of children's everyday consumption as well as how children themselves understand issues of work, money, scarcity, and consumer products, this book challenges the prevailing theories of consumption and opens up new ways of thinking about children. Arguing that consumption simultaneously reflects on the changing social role of children, family relations, market interaction, and state regulations, this account marries consumer studies with perspectives that emanate from the disciplines of childhood sociology and the history of childhood. With contributions from novice and established researchers, it generates consumer values no longer based on the idea of the naïve or competent child.
