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Bahra
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Handbook of Pragmatics
The Manual section of the Handbook of Pragmatics, produced under the auspices of the International Pragmatics Association (IPrA), is a collection of articles describing traditions, methods, and notational systems relevant to the field of linguistic pragmatics; the main body of the Handbook contains all topical articles. The first edition of the Manual was published in 1995. This second edition includes a large number of new traditions and methods articles from the 24 annual installments of the Handbook that have been published so far. It also includes revised versions of some of the entries in the first edition. In addition, a cumulative index provides cross-references to related topical ent...
Business Legends
G.D. Birla, J.R.D. Tata, Walchand Hirachand And Kasturbhai Lalbhai--Four Pioneers Who Were Not Afraid To Think Ahead And Plan Big, At A Time When Indian Industry Had To Compete Fiercely For Market Share Against The Multinationals Of The Day. Together, They Would Lay The Foundations For The Golden Age Of Indian Industry From 1951 To '62. In This Bestselling Book, The Closest Look At These Legends This Far, Gita Piramal Compellingly Brings Alive Their Ambition And Achievement.
Market-led Strategic Change
With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.
Value Creation in International Business
This edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 1 takes the perspective of multinational firms and examines various modes of foreign market servicing varying from exporting to joint venture, mergers and acquisition and strategic alliances. Providing theoretical and practical insights, the authors open an intellectual debate into what value is, and how it is created through the internationalization activities of firms. Value Creation in International Business is a pioneering two volume work intended to provoke theoretical and empirical development in International Business research. Moreover, it is intended as a bridge between concepts derived from general business firm-level research agendas such as value creation and business model, and internationalization approaches and activities of firms.
International Communications Strategy
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practit...
Managing Human Resources
This work prepares future managers with a business understanding of the need for human resource management skills. The 'non-functional' HR approach used in this text also makes human resources relevant to anyone who has to deal with HR issues, even those who do not hold the title of manager.
Business Week
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No exit - turning point in China
Turn of the tide in China: "Zero Covid" leads to a relapse into self-imposed isolation and intensifies geopolitical tensions. The Chinese leadership soon considers itself the victor in the fight against the pandemic and the Western social system. Possibly prematurely, because at the same time it is risking its business model, which has been successful since Deng Xiaoping. Between facts and propaganda, the foreigners who remain in China experience how people settle into a country of contradictions. They observe how the country continues to progress in many respects, while repression and nationalism hark back to the days of Mao. At the same time, China mercilessly reminds the West of its own gaps between aspiration and reality. A snapshot with an open-ended outcome.
