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Victor Aquino entre ciência e ficção
Tudo neste livro é transformado em homenagem. Homenagem, por acaso de amigos, colegas e familiares do escritor Victor Aquino que, rompendo as barreiras do afeto, transformam-se em vigorosa reflexão sobre as criações, os cenários, o estilo, a estética e os personagens de um autor que não se cansa de repetir: “meus personagens são uma projeção de minhas fraquezas e meus defeitos”.
Data-Driven Marketing
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approac...
Holy Terrors, Second Edition
It is tempting to regard the perpetrators of the September 11th terrorist attacks as evil incarnate. But their motives, as Bruce Lincoln’s acclaimed Holy Terrors makes clear, were profoundly and intensely religious. Thus what we need after the events of 9/11, Lincoln argues, is greater clarity about what we take religion to be. Holy Terrors begins with a gripping dissection of the instruction manual given to each of the 9/11 hijackers. In their evocation of passages from the Quran, we learn how the terrorists justified acts of destruction and mass murder “in the name of God, the most merciful, the most compassionate.” Lincoln then offers a provocative comparison of President Bush’s O...
Strong Religion
After the September 11 terrorist attacks against the United States, religious fundamentalism has dominated public debate as never before. Policymakers, educators, and the general public all want to know: Why do fundamentalist movements turn violent? Are fundamentalisms a global threat to human rights, security, and democratic forms of government? What is the future of fundamentalism? To answer questions like these, Strong Religion draws on the results of the Fundamentalism Project, a decade-long interdisciplinary study of antimodernist, antisecular militant religious movements on five continents and within seven world religious traditions. The authors of this study analyze the various social...
Historicizing "Tradition" in the Study of Religion
This collection of essays analyzes ‛tradition’ as a category in the historical and comparative study of religion. The book questions the common assumption that tradition is simply the “passing down” or imitation of prior practices and discourses. It begins from the premise that many traditions are, at least in part, social fabrications, often deliberately serving particular ideological ends. Individual chapters examine a wide variety of historical periods and religions (Congolese, Buddhist, Christian, Confucian, Cree, Esoteric, Hawaiian, Hindu, Islamic, Jewish, New Religious Movement, and Shinto). Different sections of the book consider tradition's relation to three sets of issues: legitimation and authority; agency and identity; modernity and the West.
The New Metaphysicals
American spirituality—with its focus on individual meaning, experience, and exploration—is usually thought to be a product of the postmodern era. But, as The New Metaphysicals makes clear, contemporary American spirituality has historic roots in the nineteenth century and a great deal in common with traditional religious movements. To explore this world, Courtney Bender combines research into the history of the movement with fieldwork in Cambridge, Massachusetts—a key site of alternative religious inquiry from Emerson and William James to today. Through her ethnographic analysis, Bender discovers that a focus on the new, on progress, and on the way spiritual beliefs intersect with science obscures the historical roots of spirituality from its practitioners and those who study it alike—and shape an enduring set of modern religious possibilities in the process.
Investing in Miracles
Since the early 1980s, approximately ten million people have turned to charismatic businessman-turned-preacher "Brother Mike" and his Catholic "prosperity" movement, El Shaddai DWXI Prayer Partners Foundation International, Inc. Investing in Miracles offers an in-depth look at this unique indigenous movement, characterized by its effective use of mass media and its huge, emotion-filled outdoor rallies. The book investigates the sociocultural, political, and economic contexts of El Shaddai's popularity among the Filipino urban poor and aspiring middle classes and explores its significance for its followers, which reaches well beyond promises of appliances, salary raises, jobs abroad, and heal...
The Invention of Sacred Tradition
The dictionary definition of tradition refers to beliefs and practices that have been transmitted from generation to generation, however, 'tradition' can rest simply on the claim that certain cultural elements are rooted in the past. Claim and documented historical reality need not overlap. In the domain of religion, historically verifiable traditions coexist with recent innovations whose origins are spuriously projected back into time. This book examines the phenomenon of 'invented traditions' in religions ranging in time from Zoroastrianism to Scientology, and geographically from Tibet to North America and Europe. The various contributions, together with an introduction that surveys the field, use individual case studies to address questions such as the rationale for creating historical tradition for one's doctrines and rituals; the mechanisms by which hitherto unknown texts can enter an existing corpus; and issues of acceptance and scepticism in the reception of dubious texts.
