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Publishing Books
Warnings of the death of the book and the degradation of literature have been prevalent for decades, yet books survive and book publishing remains a viable and important force with the media mix. At times, it is hard to distinguish book publishing from the rest of the media enterprise, since publishing houses are both independent entities and also part of newspaper, magazine, and electronic media empires. The oldest of the mass media, books were also the first to achieve a global presence, crossing easily over national and political boundaries from earliest times and serving as a venue for debate and development of thought. As testimony to their continued viability, publishing houses have be...
Consuming Books
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at t...
The Mystery Fancier
A bibliography of various mystery novels published between November 1976 and Fall 1992.
Awaken the Dawn
A cryptic puzzle. A family secret. A deadly betrayal. When her dad dies during a business trip to Romania, Kat Barrett blames herself for their failed relationship. She's racked with guilt, haunted by strange dreams about the crash that killed him, and she’d do anything to have him back. Then a package arrives. It’s from her dad and contains a list of clues — one of his classic scavenger hunts. Desperate for answers, she follows the clues to Bucharest and meets Maksim, a local with a dark past who offers to help. Kat doesn't trust him, but when she hits a dead end, she’s left with no other choice. As they work together, decoding the clues while trying (unsuccessfully) not to fall for each other, the scavenger hunt reveals a deadly secret the dreams have been pointing to, something Maksim’s old crime ring has been hiding all along, and Kat has walked into their trap. Can she beat them to the final clue — and solve it — before she suffers the same fate as her dad?
The Readers' Advisory Guide to Horror
Like the zombies, ghouls, and vampires which inhabit many of its books, the popularity of horror fiction is unstoppable. Even if you don’t happen to be a fan yourself, you won’t be “scared” to advise readers on finding their next great fright thanks to the astute guidance provided by horror expert Spratford in her updated guide. This definitive resource for library workers at any level of experience or familiarity with horror fiction details the state of the genre right now, including its appeal factors and key authors, assisting readers in getting up to speed quickly; presents ten annotated lists of suggested titles, all published since 2000, each with a short introduction providing historical context; delves into horror movies, TV shows, podcasts, and other formats; and offers abundant marketing advice, programming options, and pointers on additional resources.
Cult Pop Culture
This three-volume collection of original essays examines cult pop culture, the often-seedy underbelly of American popular culture. Cult Pop Culture: How the Fringe Became Mainstream is the first collection dedicated to the quirky, offbeat aspects of American popular culture that people have loved, enjoyed, (and in some cases) worshiped over the last 50 years. By examining the people and subjects we hold most dear, this three-volume set offers deep insights into what Americans think, feel, and cherish. Organized by subject, the collection enables readers to focus on a given topic or compare different subjects across cult phenomenon. Volume One of the set covers film and television topics, Vol...
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Social Reading Cultures on BookTube, Bookstagram, and BookTok
This book examines the reading cultures developed by communities of readers and book lovers on BookTube, Bookstagram, and BookTok as an increasingly important influence on contemporary book and literary culture. It explores how the affordances of social media platforms invite readers to participate in social reading communities and engage in creative and curatorial practices that express their identity as readers and book lovers. The interdisciplinary team of authors argue that by creating new opportunities for readers to engage in social reading practices, bookish social media has elevated the agency and visibility of readers and book consumers within literary culture. It has also reshaped the cultural and economic dynamics of book recommendations by creating a space in which different actors are able to form an identity as mediators of reading culture. Concise and accessible, this introduction to an increasingly central set of literary practices is essential reading for students and scholars of literature, sociology, media, and cultural studies, as well as teachers and professionals in the book and library industries.
