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Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.
Recent Advances in Computing Sciences
The 1st International Conference on Recent Advances in Computing Sciences (RACS-2022) organized by the School of Computer Application, Lovely Professional University, Jalandhar, Punjab from 4th to 5th November, 2022. The conference focuses on discussing issues, exchanging ideas, and the most recent innovations towards the advancement of research in the field of Computing Sciences and Technology. All technical sessions were predominantly related to Data Science, Artificial Intelligence, Remote Sensing, Image Processing, Computer Vision, Data Forensics, Cyber Security, Computational Sciences, Simulation & Modelling, Business Analytics, and Machine Learning. The main objective of this conference is to provide a common platform for academia and industry to discuss various technological challenges and share cognitive thoughts. It provided a thought-provoking platform to discuss and disseminate novel solutions for real-world problems in a dynamic and changing technological environment. The main success of RACS-2022 is to give an opportunity for the participants to enhance their knowledge of recent computing technologies.
Recent Trends in Engineering Design
This book presents select proceedings of the International Conference on Advances in Sustainable Technologies (ICAST 2020), organized by Lovely Professional University, Punjab, India. The topics covered include computer aided design (CAD), computer assisted manufacturing (CAM), computer integrated manufacturing (CIM), computer aided engineering (CAE) and product design, dynamics of control structures and systems, solid mechanics: differential and dynamical systems, modelling and simulation. The book also discusses various modern age design tools including finite element analysis, modelling, analysis and simulation of manufacturing processes, process design, automation, mechatronics, robotics and assembly, etc. The book will be useful for beginners, researchers, and professionals interested in the field of sustainable design practices.
Sensory Hair Cell Death and Regeneration
Sensory hair cells are the specialized mechanosensory receptors found in vertebrate auditory, vestibular, and lateral line organs that transduce vibratory and acoustic stimuli into the sensations of hearing and balance. Hair cells can be damaged due to such factors as aging, ototoxic chemicals, acoustic trauma, infection, or genetic factors. Loss of these hair cells lead to deficits in hearing and balance, and in mammals, such deficits are permanent. In contrast, non-mammalian vertebrates exhibit the capability to regenerate missing hair cells. Researchers have been examining the process of hair cell death and regeneration in animal models in an attempt to find ways of either preventing hair...
An Anthropology of Intellectual Exchange
Dialogues, encounters and interactions through which particular ways of knowing, understanding and thinking about the world are forged lie at the centre of anthropology. Such ‘intellectual exchange’ is also central to anthropologists’ own professional practice: from their interactions with research participants and modes of pedagogy to their engagements with each other and scholars from adjacent disciplines. This collection of essays explores how such processes might best be studied cross-culturally. Foregrounding the diverse interactions, ethical reasoning, and intellectual lives of people from across the continent of Asia, the volume develops an anthropology of intellectual exchange itself.
RNA Technologies and Their Applications
RNA technologies are the driving forces of modern medicine and biotechnology. They combine the fields of biochemistry, chemistry, molecular biology, cell biology, physics, nanotechnology and bioinformatics. The combination of these topics is set to revolutionize the medicine of tomorrow. After more than 15 years of extensive research in the field of RNA technologies, the first therapeutics are ready to reach the first patients. Thus we are witnessing the birth of a very exciting time in the development of molecular medicine, which will be based on the methods of RNA technologies. This volume is the first of a series. It covers various aspects of RNA interference and microRNAs, although antisense RNA applications, hammerhead ribozyme structure and function as well as non-coding RNAs are also discussed. The authors are internationally highly respected experts in the field of RNA technologies.
