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Beyond the crises: Zimbabwe's prospects for transformation
Over the past years, few African countries have been the focus of discussions and analyses generating a vast array of literature as much as Zimbabwe. The socioeconomic and political crises since the turn of the century have deeply transformed the country from the ideals of a vibrant freshly independent nation just two decades earlier. These transformations have necessitated the call for the restructuring of Zimbabwean society, polity, and economy. But this literature remains exclusively within the realm of academic thinking and theorising, with no concerted effort to move beyond this by explicitly drawing out the policy implications. Beyond the Crises: Zimbabwe's Prospects for Transformation is a welcome addition to the academic and policy literature with a much broader and all-embracing focus in terms of policy interventions. By focusing on different aspects of social and economic justice, Murisa and Chikweche go beyond initiating a broad discussion on these two key pillars of human development with a view to suggesting possible future directions of practical solutions and policy development for the attainment of inclusive social and economic justice for Zimbabweans.
Governance and Societal Adaptation in Fragile States
This book examines the various ways in which some fragile states in the Global South (or states with limited statehood) have adopted, and adapted to, processes of governance in their quests to address the socialized problems affecting their societies. It tells the story of these states’ resilience in the societal adaptation to a liberalized notion of governance. In addition to comparative case studies, the book also analyzes the engendered interplay of culture, economics, and politics in the creation of people-centric governance reforms. The contributing authors shed light on weak states’ often constructive engagement in the promotion of state governance under a variety of societal conditions, adverse or otherwise, and on their ability to remain resilient despite the complexities of the political and economic challenges they face.
Small and Medium-sized Enterprises, and Business Uncertainty
Research in this book enhances the understanding of small and medium-sized businesses as a result of unprecedented challenges presented to them. It elaborates on how some small and medium-sized businesses not only survive, but also thrive amidst uncertainties, by embracing digital solutions or transformations. To achieve this, the book adopts mixed research methods, with a combination of case studies, secondary data analysis and primary data analysis (survey information and/or interviews). Tables and illustrations are also included to provide the reader with a holistic understanding of small and medium-sized businesses from different cultural contexts.
International Marketing: An Asia-Pacific Perspective
International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
Global Marketing Management
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-glob...
Unlocking Opportunities in Sub-Saharan Africa
Emerging markets, like many countries in sub-Saharan Africa present evident opportunities for products and services companies. Many organisations see these markets as the next frontiers, however, tapping into this opportunity usually comes with the challenge of achieving sustainable profitability. Over time, these emerging markets, especially those in Africa, have been through consistently high growth and also experienced declines. This book seeks to explain the scenario and shares a framework for how organisations should approach such emerging markets to achieve sustainable success. It explains via illustrations and cases how organisations will need to be mindful of the volatility ahead and build that into the plan through a combination of the approaches to customer insight, product portfolio development, value creation, route to market design and execution, product promotions, the place of technology in unlocking opportunities, human resources practices, supply chain, ethical considerations in competing and winning at the base of the pyramid in Sub-Saharan Africa.
Elgar Encyclopedia of Corruption and Society
Delving into the phenomenology of corruption and its impacts on the governance of societies, this cutting edge Encyclopedia considers what makes corruption such a resilient, complex, and global priority for study. This title contains one or more Open Access entries.
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Marketing Brands in Africa
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.
