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The Multinational Enterprise
This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.
Global Business
This fascinating book examines international business and multinational enterprise as part of a bigger picture, considering the importance of two main components: space and time. Summarising the past five years, Mark Casson reviews the changing role of multinational enterprises within the global economy and how leading firms have generated profitability and growth not only from innovations in technology and marketing, but also by exploiting legal loopholes in tax and regulatory systems.
Pathbreakers
This book concentrates on how small European countries coped with economic integration and disintegration during the twentieth century. Small countries had to adapt flexibly to the drastically changing conditions outside their borders. They had to find ways of maintaining their political autonomy notwithstanding their economic dependence, and they have been quite successful in accomplishing this difficult balancing act. The authors analyse how small countries responded to the challenges of the international system and describe the different policies and strategies pursued by governments, industries and firms. Originating from the XIII. Congress of the International Economic History Association (IEHA), the contributions to this volume offer new perspectives on a widely debated topic and contribute to a better understanding of the current process of globalisation in small and large countries. The volume is divided into three sections: I. Coping with Different Regimes for International Trade and Changing Competitiveness; II. From an Open World Economy to Economic Disintegration and Protectionism; III. Trade Liberalisation, European Integration and Deregulation.
Ethical Capitalism
Ethical Capitalism is a volume of essays that tackles the thought, work, and legacy of Shibusawa Eiichi.
Research Handbook on the History of Trademark Law
Presenting a variety of historiographical approaches, this Research Handbook explores the historical development of trademarks and the associated commercial practices of branding. It has an international scope, covering trademark history in Australia, Israel, pre-modern Europe, Sweden, the UK, and the US.
Smart Globalization
Today's globalization debates pit neoliberals, who favour even deeper integration into the global economy, against neo-mercantilists, who call for a relatively selective approach to globalization and the return to more interventionist industrial policies. Both sides claim to have the facts on their side. Inspired by the work of economists Ha-Joon Chang and Dani Rodrik, editors Andrew Smith and Dimitry Anastakis bring together essays from both historians and economists in this collection to test claims that wealth comes from either protectionism or free trade. With empirical research that spans more than a century of Canadian history, Smart Globalization demonstrates that Canada's success stemmed neither from complete openness to globalization or policies of isolation and self-sufficiency.
The International Distribution of News
This book traces the history of international news agencies and associations around the world from 1848 to 1947. Jonathan Silberstein-Loeb argues that newspaper publishers formed news associations and patronized news agencies to cut the costs of news collection and exclude competitors from gaining access to the news.
The Oxford Handbook of International Business Strategy
Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.
Navigating Nationalism in Global Enterprise
Reveals how nationalism shapes global business strategy with a focus on the historical example of German firms in India.
Creating Global Shipping
This study of shipping makes visible a sector that has led European economic growth for centuries, yet rarely appears in business or economic histories.
