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Membership Essentials
The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff lead...
CAE Study Guide 2015
The ASAE CAE preparation guide featuring 100 exam questions This is the ASAE test prep resource for the CAE exam, which leads to certification as an association executive. The ASAE CAE Study Guide (2015): Preparation Reference for the Certified Association Executive Exam + Practice Test Bank is the only book with a practice exam based on actual questions released from the official CAE item bank. This edition reflects newly updated and revised job analysis study findings from the American Society of Association Executives (ASAE). In this book, you’ll find everything you need to feel confident on test day, including high-level summaries of all the content covered in the CAE content outlineâ€...
7 Measures of Success
ASAE's signature guide for successful associations, revised and updated This update of ASAE's all-time bestseller retains the original book's focus on the disciplines that define remarkable associations and provides some insights on how those remarkable organizations fared in light of the economic challenges in the intervening years since the original publication was published. Based on 15 years of data and original, objective research tailored to the association community's needs, 7 Measures of Success provides empirical data and seven success factors common among visionary nonprofits. Turn your organization from ordinary to extraordinary and discover how to: Inspire a customer service-oriented culture Align products and services with your mission Process feedback from members and use the data to deliver results Take actions that position your organization to adapt quickly Without question, this is a must-read book for all levels of association professionals.
ASAE Handbook of Professional Practices in Association Management
A new edition of one of the flagship books for CAE preparation The ASAE Handbook of Professional Practices in Association Management covers the core functions of association management at a high but practical level, making it a go-to resource for professionals who are leading and managing membership organizations and those preparing for the Certified Association Executive (CAE) credential. Now in its third edition, this core text in the ASAE association literature offers practical, experience-based insights, strategies, and techniques for managing every aspect of an association or membership organization. Organized into 35 chapters and presenting information based on experience and proven re...
The 7 Hidden Reasons Employees Leave
People are four times more likely to leave a job because of something going on in the office than for an outside opportunity. Based on research performed by the prestigious Saratoga Institute, The 7 Hidden Reasons Employees Leave offers real solutions to help leaders overcome the costly problem of employee turnover. The book examines the factors that contribute to turnover--such as manager relationships, lack of trust in senior leadership, company culture, salary, and benefits--and teaches readers how to navigate these obstacles and avoid them in the first place. You’ll learn skills such as aligning employee expectations with the realities of the position, avoiding job-person mismatches, a...
The End of Membership as We Know It
How new membership models can help associations survive and thrive in today's evolving environment The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and commun...
The Decision to Join
16,944 voices reveal the real reasons for joining or not. The Decision to Join: How Individuals Determine Value and Why They Choose to Belong, mines the motivations of nearly 17,000 individuals to give you insights that lead to a true competitive advantage. From membership marketing to strategic planning, The Decision to Join influences every aspect of your organization.
