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Communicating about risk cannot be reduced to a simple formula. There are a range of potential hazards that can pose risks to health, and these risks can vary in severity, certainty, probability, and complexity.
Climate change is as much a cultural phenomenon as it is a natural one. This book is about those cultural patterns that surround our perception of the environmental crisis and which are embodied in the narratives told by climate change advocates. It investigates the themes and motifs in those narratives through the use of narrative theory and cultural sociology. Developing a framework for cultural narrative analysis, Climate Change and Storytelling draws on qualitative interviews with stakeholders, activists and politicians in the USA and Germany to identify motifs and the relationships between heroes, villains and victims, as told by the messengers of the narrative. This book will provide academics and practitioners with insights into the structure of climate change communication among climate advocates and the cultural fabric that informs it.
There are two questions often asked of risk communication: what has been learned from past work, and what is needed to push the field forward? Drawing on the experience of leading risk researchers and practitioners, Effective Risk Communication focuses on answering these questions. The book draws together new examples of research and practice from contexts as diverse as energy generation, human health, nuclear waste, climate change, food choice, and social media. This book treats risk communication as much more than the interchange of risk information between experts and non-experts; rather, it aims to emphasise the diversity in viewpoints and practices. In each specially commissioned chapte...
"During public health emergencies, people need to know what health risks they face, and what actions they can take to protect their health and lives. Accurate information provided early, often, and in languages and channels that people understand, trust and use, enables individuals to make choices and take actions to protect themselves, their families and communities from threatening health hazards." -- Publisher's description.
At the core of this book lies the question how to approach medicines, risks and communication as a researcher - or anybody planning and evaluating a communication intervention, or wanting to understand communication events in private and the media. With a view to tackle current shortcomings of communication systems and processes for improved implementation, patient satisfaction and health outcomes, a multilayered approach is presented. This combines multiple data types and methods to obtain a wider and deeper understanding of the major parties and their interactions, as well as the healthcare, social and political contexts of information flows, how they interfere and which impact they have. ...
This book offers a concise yet comprehensive overview on critical issues in monitoring and responding to new microbial threats to blood safety. It provides information on the current concerns and mechanisms for monitoring potential new infectious threats to blood safety, evaluates the response to these new threats, and explores the complex issues related to blood safety, including health economics, the relationship between levels of public health threats (actual danger) versus public concerns (perceived danger), and the challenges in coordinating international collaborative efforts. The text also includes several case studies that illustrate the existing systems used for monitoring and responding to new threats to blood safety. Written by experts in the field, Blood Safety: A Guide to Monitoring and Responding to Potential New Threats is a valuable resource for health care professionals who are responsible for the medical management of blood services.
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