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In the tradition of international bestsellers, Future Shock and Megatrends, Michael J. Saylor, CEO of MicroStrategy, brings TheMobile Wave, a ground-breaking analysis of the impact of mobile intelligence -- the fifth wave of computer technology. The Mobile Waveargues that the changes brought by mobile computing are so big and widespread that it's impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an ap...
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
This book aims to give you an understanding beyond your known. Not everything you where told about networking or computer at large is as it is; and this book brings you to a whole another level of eye opening. As too NETWORKING AND COMPUTERS IN GENERAL, GET READY TO EXPLOE THE SECRETS IN THE BOOK!!!
These notes serve as course notes for an undergraduate course in number theory. Most if not all universities worldwide offer introductory courses in number theory for math majors and in many cases as an elective course. The notes contain a useful introduction to important topics that need to be addressed in a course in number theory. Proofs of basic theorems are presented in an interesting and comprehensive way that can be read and understood even by non-majors with the exception in the last three chapters where a background in analysis, measure theory and abstract algebra is required. The exercises are carefully chosen to broaden the understanding of the concepts. Moreover, these notes shed light on analytic number theory, a subject that is rarely seen or approached by undergraduate students. One of the unique characteristics of these notes is the careful choice of topics and its importance in the theory of numbers. The freedom is given in the last two chapters because of the advanced nature of the topics that are presented.
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, an...
This book is designed to help students organize their thinking about psychology at a conceptual level. The focus on behaviour and empiricism has produced a text that is better organized, has fewer chapters, and is somewhat shorter than many of the leading books. The beginning of each section includes learning objectives; throughout the body of each section are key terms in bold followed by their definitions in italics; key takeaways, and exercises and critical thinking activities end each section.
"Information Systems for Business and Beyond introduces the concept of information systems, their use in business, and the larger impact they are having on our world."--BC Campus website.
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