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Social Psychology
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Case Studies in Social Psychology
In Case Studies in Social Psychology: Critical Thinking and Application, Thomas Heinzen and Wind Goodfriend use brief, entertaining case stories to illustrate the historical context and evolution of major theories within the field of social psychology. By employing a unique mix of contemporary research and hallmark studies, Heinzen and Goodfriend encourage students to explore new, meaningful ways of thinking about and connecting with foundational course concepts. In turn, this approach facilitates engaged conversation and deeper critical thinking both in and out of the classroom.
Social Psychology
This award-winning text invites students to discover social psychology’s relevance to their lives. Authors Thomas Heinzen and Wind Goodfriend capture student interest by weaving stories drawn from their own personal experiences with compelling examples from everyday life, all carefully placed in historical context. Social psychology is presented as an evolving, science-driven conversation; chapters build on core questions central to scientific inquiry, while a methods-in-context approach cultivates psychological literacy. The Second Edition has been thoroughly updated with new pop culture examples, additional diversity coverage, recent controversies related to the Zimbardo and Milgram studies, and over a hundred new citations from the latest research. This title is accompanied by a complete teaching and learning package.
Social Psychology
This award-winning text invites students to discover social psychology’s relevance to their lives. Authors Thomas Heinzen and Wind Goodfriend capture student interest by weaving stories drawn from their own personal experiences with compelling examples from everyday life, all carefully placed in historical context. Social psychology is presented as an evolving, science-driven conversation; chapters build on core questions central to scientific inquiry, while a methods-in-context approach cultivates psychological literacy. The Second Edition has been thoroughly updated with new pop culture examples, additional diversity coverage, recent controversies related to the Zimbardo and Milgram stud...
Case Studies for Teaching Social Psychology
What captivates learners and interests them in studying social psychology? In Case Studies for Teaching Social Psychology, Tom Heinzen and Wind Goodfriend use brief, entertaining case stories to further enhance the historical context, evolution of, and challenges to major theories within the field. By employing a mix of unique, contemporary research and hallmark studies to illustrate classic concepts, Heinzen and Goodfriend steer students to explore new, meaningful ways of thinking about and connecting with foundational course concepts. In turn, this approach facilitates engaged conversation and deeper critical thinking both in and outside of the classroom.
Case Studies in Social Psychology
In Case Studies in Social Psychology: Critical Thinking and Application, Thomas Heinzen and Wind Goodfriend use brief, entertaining case stories to illustrate the historical context and evolution of major theories within the field of social psychology. By employing a unique mix of contemporary research and hallmark studies, Heinzen and Goodfriend encourage students to explore new, meaningful ways of thinking about and connecting with foundational course concepts. In turn, this approach facilitates engaged conversation and deeper critical thinking both in and out of the classroom.
The Horse That Won't Go Away
Can a horse really do arithmetic? For a time a great many people thought so, enthralled by the exploits of Clever Hans, a horse that could seemingly answer any question about mathematics, language, and music with stomps of his hoof. Even as celebrated scientists endeavored to discover Hans’s secret, people were perfectly comfortable believing something no rational mind should have accepted. How is that possible? In The Horse That Won’t Go Away, Tom Heinzen, Scott Lilienfeld, and Susan Nolan explore the confounding story of Clever Hans and how we continue to be deceived by beliefs for which there is no supporting logic or evidence. From Clever Hans, to the unsupported claims that facilitated communication could allow persons with autism to communicate, to the exaggerated fear of many parents that their child may be kidnapped (the odds of such an event are astronomical), the authors show just how important it is to rely on the scientific method as we navigate our way through everyday life.
Statistics for the Behavioral Sciences
Nolan and Heinzen’s engaging introduction to statistics has captivated students with its easy readability and vivid examples drawn from everyday life. The mathematics of statistical reasoning are made accessible with careful explanations and a helpful three-tier approach to working through exercises: Clarifying the Concepts, Calculating the Statistics, and Applying the Concepts. New pedagogy, end-of-chapter material, and the groundbreaking learning space StatsPortal give students even more tools to help them master statistics than ever before.
Performing Psychology
More than an academic critique, Performing Psychology offers a new methodology for understanding human life. Arguing that both psychological activity and its study are essentially performance, Neuman and his colleagues expose the myths of mainstream psychology and the limitations of its postmodern challengers.
Statistics for the Behavioral Sciences
What do Florence Nightingale, a failed Antarctic expedition, the Guinness Ale Company, and the Challenger space shuttle disaster have in common? Discover the answer in this new statistics textbook for the behavioral sciences. In Statistics for the Behavioral Sciences, Susan Nolan and Tom Heinzen convincingly convey the social power and the personal benefits of statistical reasoning while faithfully teaching its underlying mathematical principles. Chapter-specific narratives let students encode and retain their learning through vivid associative memory hooks that all carry the same message: Statistics has a success story to tell. Embedding that story within each chapter makes learning statistics easier by making it more meaningful. The resulting text conforms to the traditional structure and elements of a statistics textbook, but it shifts the paradigm for teaching behavioral statistics from apology (for being so difficult) to opportunity (to create a meaningful career). You, and your students, will rave about a statistics textbook! Welcome to Nolan and Heinzen’s Statistics for the Behavioral Sciences!
