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Marketing and Supply Chain Management
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Strategic Innovative Marketing
This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more ev...
Marketing at the Confluence between Entertainment and Analytics
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferen...
Transcending Borders in Tourism Through Innovation and Cultural Heritage
This book features the proceedings of the 8th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held on the Hydra Island in Greece in September 2021, the conference's lead theme was “Transcending Borders in Tourism through Innovation and Cultural Heritage”. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse evolving tourism products and services. It also deals with strategies that help stimulate economic innovation and growth, and promote knowledge transfer. Selected chapters also deal with innovation, creativity, and change management in all aspects of tourism, culture, and heritage. A crucial focus is also placed on embracing ICT as a powerful development tool along with strategies and campaigns for smart tourism. It offers numerous examples from the whole spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism.
Supply Chains
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Global Marketing Management
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-glob...
Higher Education Studies in the Digital Environment - A Student Guide
Answering the question how to study effectively in the online education is one of the main topics on the implementation of type of studies. The new teachers and students’ roles, the online communication, procrastination, distractions, mental well-being, time management or to find the answer to the question how to be a successful Online Learner are the basic points explained in this volume. The COVID-19 pandemic brought attention to online learning and highlighted also the need to raise the quantity and quality of the educational technology. The principles of online education are further elaborated in this book, which readers are invited to read chronologically, or as a reference based on their needs to learn more about key aspects to be considered to benefit most from the digital learning.
