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Visual and Multimodal Research in Organization and Management Studies
This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal docum...
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Social Semiotics
M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text...
Theorizing and Applying Systemic Functional Linguistics
This collection reflects on developments in the field of Systemic Functional Linguistics (SFL) as embodied in the work of Christian M.I.M. Matthiessen, highlighting his diverse contributions to the field from theoretical and applied perspectives. The book surveys Matthiessen’s academic career and illustrates the myriad ways in which his work has reverberated through to current innovations in SFL research. The book also exhibits his theoretical contributions to major linguistic topics and his influence on the development of SFL. Written by some of the world’s foremost scholars in the field, chapters cover such topics as theories of SFL and its applications in different domains as well as the developmental trajectories of SFL in major geographic areas. Addressing the key issues in SFL through the lens of Matthiessen’s career, this book is an accessible resource for students and scholars in systemic functional linguistics, as well as those interested in the systemic functional approach in related areas within linguistics.
Systemic Functional Linguistics
This user-friendly student guide is the essential resource for all those engaged in studying systemic functional linguistics (SFL). Assuming no prior knowledge, this guide is divided into nine chapters which can be read independently of one another and used for purposes of reference. The reading section maps out and mediates the key SFL literature. The application guides show how SFL has been and can be applied to various domains, from translation to healthcare communication. The term guides demystify the core terminology and the vocabulary guides aid readers in dealing with the most commonly used terms in text analysis. Systemic Functional Linguistics is an invaluable guidebook for all those studying functional grammar and SFL within linguistics, applied linguistics and related courses.
Systemic Functional Linguistics: Exploring Choice
Bringing together a global team, this stimulating volume provides fresh perspectives on choice, a key notion in systemic functional linguistics.
Social Semiotics
M.A.K Halliday's work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday's concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- an...
Kommunikationsplanlægning
Præsentation af en ny model til kommunikations- og kampagneplanlægning, Diamanten, der kan benyttes ved alle typer af kommunikationsopgaver i alle typer af organisationer.
Discourse Analysis and the Greek New Testament
"Introduces basic concepts of Systemic Functional Linguistics and examines how it applies to the study of New Testament Greek"--
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