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SEC Docket
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High Stakes
Unlike so many other cities around the country, Columbus citizens gave a firm "no" to the proposal that public money be used to build an arena to attract an expansion professional hockey team and a soccer stadium to keep a professional franchise. Yet, both structures are now a permanent part of Columbuss landscape. High Stakes is the inside story of how a coalition of the city's movers and shakers successfully did an end-run around the electorate to build these sports complexes. As it turned out, everybody appears to have won: taxpayers were relieved of any funding obligation, the coalition got the new facilities, and the new arena jumpstarted downtown redevelopment. Now, the Columbus case is being touted as the model of how to use professional sports to improve a city's downtown with minimal taxpayer expense. [Publisher web site].
News Digest
A brief summary of financial proposals filed with and actions by the S. E. C.
Marketing
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.
Army RD & A.
Professional publication of the RD & A community.
FDIC Banking Review
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