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This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions. There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fac...
The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.
This volume contains the proceedings of the First International ICST Conference on Digital Business (DigiBiz 2009), hosted by City University London in London, UK. This annual event had the main objective to stimulate and disseminate research results and experimentation on future Digital Business to a wider multidisciplinary forum that would allow the participants to cross the boundaries between research and business. The scientific offering in e-business, e-commerce, and ICT in general is quite broad and spans many different research themes, involving several communities and me- odologies. The growth and dynamic nature of these research themes pose both ch- lenges and opportunities. The challenges are in having scientists and practitioners talk to each other: despite the fact that they work on similar problems they often use very different languages in terms of research tools and approaches. The opportunities on the other hand arise when scientists and practitioners engage in multidisciplinary d- cussions leading to new ideas, projects and products.
This book constitutes the refereed proceedings of the 20th International Conference on Conceptual Modeling, ER 2001, held in Tokohama, Japan, in November 2001. The 45 revised full papers presented together with three keynote presentations were carefully reviewed and selected from a total of 197 submissions. The papers are organized in topical sections on spatial databases, spatio-temporal databases, XML, information modeling, database design, data integration, data warehouse, UML, conceptual models, systems design, method reengineering and video databases, workflows, web information systems, applications, and software engineering.