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Green Marketing : Dunia Baru dalam Dunia Marketing
Buku "GREEN MARKETING : Dunia Baru dalam Dunia Marketing" mengupas tuntas konsep pemasaran hijau yang berfokus pada keberlanjutan dan tanggung jawab lingkungan. Dengan menjelaskan definisi dan ruang lingkup green marketing, buku ini menggambarkan bagaimana prinsip-prinsip utama seperti transparansi, tanggung jawab sosial, dan keberlanjutan dapat diterapkan dalam praktik pemasaran. Manfaat bagi bisnis dan lingkungan juga diulas secara mendalam, menunjukkan bagaimana strategi green marketing dapat meningkatkan citra perusahaan, mengurangi biaya operasional, serta memberikan kontribusi positif terhadap lingkungan. Selain itu, buku ini membahas segmentasi pasar hijau dengan mengidentifikasi kara...
Digital Marketing : Teori, Implementasi dan Masa Depan Digital Marketing
Buku "Digital Marketing: Teori, Implementasi dan Masa Depan Digital Marketing" adalah panduan komprehensif yang menyelidiki peran pemasaran digital dalam mengubah wajah bisnis modern. Buku ini memulai dengan memberikan pengantar mendalam tentang esensi digital marketing dan mengapa organisasi harus mengadopsinya. Dengan penekanan pada konsep dasar seperti perbedaan antara pemasaran tradisional dan digital, pembaca mendapatkan pemahaman yang kuat tentang evolusi strategi pemasaran. Buku ini membahas bagaimana membangun brand awareness, memanfaatkan perilaku konsumen online, dan mengoptimalkan berbagai platform digital seperti website, media sosial, dan email untuk tujuan pemasaran. Tidak hanya itu, tetapi juga mencakup topik-topik mutakhir seperti penggunaan kecerdasan buatan dalam pemasaran digital, analisis kinerja kampanye, serta tantangan dan peluang yang dihadapi dalam lingkungan digital yang berubah-ubah. Dengan memperhitungkan tren dan prediksi masa depan, buku ini menjadi panduan yang tepat bagi para profesional pemasaran yang ingin menguasai dunia digital yang terus berkembang.
Making Change Irresistible
Building on a clear presentation of the psychological factors that determine whether individuals embrace or resist change, this far-reaching work describes how to identify the source, intensity, and focus of a person's resistance to change in organizations and provides the tools for overcoming individual resistance and increasing team effectiveness.
Green Marketing
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Green Marketing Strategies
One business area where environmental issues have received a great deal of discussion is marketing. When the society becomes more concerned with the natural environment, businesses have begun to modify their behaviour to address the society s new concer
Aramaic in Its Historical and Linguistic Setting
This volume contains contributions by W. Arnold, S.E. Fassberg, M.L. Folmer, W.R. Garr, A. Gianto, H. Gzella, J.F. Healey, O. Jastrow, J. Joosten, O. Kapeliuk, S.A. Kaufman, G. Khan, R. Kuty, A. Lemaire, E. Lipinski, H.L. Murre-van den Berg, C. Morrison, N. Pat-El, W.Th. van Peursen, and A. Tal. They discuss central issues of Aramaic linguistics in the light of the most recent research: editions of primary source material; extensive historical and linguistic overviews on matters of classification and language change; detailed studies of grammatical and lexical topics analyzing data from different Aramaic languages, for instance determination and tense-aspect-modality systems. Several papers ...
The Old English Physiologus
The book has no illustrations or index. Purchasers are entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge.
Readings in Medieval Texts
Readings in Medieval Texts offers a thorough and accessible introduction to the interpretation and criticism of a broad range of Old and Middle English canonical texts from the ninth to the fifteenth centuries. The volume brings together 24 newly commissioned chapters by a leading international team of medieval scholars. An introductory chapter highlights the overarching trends in the composition of English Literature in the Medieval periods, and provides an overview of the textual continuities and innovations. Individual chapters give detailed information about context, authorship, date, and critical views on texts, before providing fascinating and thought-provoking examinations of crucial excerpts and themes. This book will be invaluable for undergraduate and graduate students on all courses in Medieval Studies, particularly those focusing on understanding literature and its role in society.
From Business Strategy to IT Action
From Business Strategy to IT Action gives companies of all sizes the tools to effectively link IT to business strategy and produce effective, actionable strategies for bottom-line results. The authors present CEOs, CFOs, CIOs, and IT managers with a powerful and accessible resource packed with such useful material as: * The Strategy-to-Bottom-Line Value Chain, which integrates the management practices relating to planning, prioritization, alignment, and assessing a company's entire IT budget * Methods for using IT Impact Management to establish IT culture and performance models for the business/IT connection * The IT Improvement Zone, which quickly identifies where a company can focus its energies for maximum results * And much more
Tourism and Water
This book provides a systematic and comprehensive guide to the current state of knowledge on tourism and water. It is the first book to thoroughly examine the interrelationships of tourism and water use based on global, regional and business perspectives. Its assessment of tourism's global impact along with its overviews of sectoral and management approaches will provide a benchmark by which the water sustainability of tourism will be measured for years to come. In making a clear case for greater awareness and enhanced water management in the tourism sector, it is hoped that the book will contribute to the wise and sustainable use of this critical resource. The book is interdisciplinary in coverage and international in scope. It is designed as essential reading for not only students of tourism but also practitioners.
