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The early years of the New Millennium. The High Veldt on the Dark Continent. A young family is ripped apart by a brutal, pre-meditated home invasion. The unknown assailants escaping into the night. Fifteen years later the South West of England is rocked by a series of devastating, suspected terrorist bombings, putting the nation on high alert. Investigations uncover connections to these tragedies with a catastrophic IRA car bombing in Northern Ireland a generation earlier. The team at Moorland Forensic Consultants battle conflicts of interests and personal crises as they work with government scientists and a compromised, faltering local law enforcement to bring the bombers to justice.
A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-...
Level up your leadership skills with Infinite Gamification: - Design your own infinite gamification program to drive the right behaviours in your organisation. - Follow a design process to ensure you create a successful program, avoid noob mistakes, and engage all your players. - See sustained improvements in your team, organisation or in the wider world. - Don't create a score, index, target, metric, goal, KPI, scorecard, competition, league or leaderboard without it! Inside this book you'll find: - Key principles of Infinite Gamification, - A step by step design guide, - Key pitfalls to avoid, - Checklists to make sure you've covered every angle. Toby Beresford is a seasoned gamification practitioner working with organisations across the world. Infinite Gamification distills several years of practical experience into a couple of hours reading.
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"100 ways to be a man" is good clean fun. It's a guide to what it takes to be a man. Whether its a hole in one in golf, rolling a cigar or getting fitted for a suit - you'll be sure to find a few that you've achieved and quite a few more that you haven't. Great stocking filler.
Research demonstrated some years ago that there is a strong positive correlation between ’play’, ’fun’ and organisational performance. More recently, organisations have started to wrestle with the idea of how to engage the skills and motivation of the video game generation; as customers and as employees. The practical application of gamification is part of the disruptive innovation that offers businesses radical new ways of working, learning and performing. In a nutshell, gamification is the concept of applying engaging elements of game theory to non-game applications. An example would be to create a game to learn something new for work. Companies need to embrace the idea of blending games with work. And in order for that to happen, gamification must have a basic knowledge base and skill set, as well as both theory and practical application of its core principles. Dale Roberts’s World of Workcraft provides the context and background to the need for and potential benefit of gamification as a means of turning a traditional corporate culture and structure into a dynamic community. He also provides guidance on how to (and how not to) introduce these concepts successfully.
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to co...
Scaling up excellence is the key to creating a great organisation. It’s how a small enterprise expands without losing focus. It’s how a brilliant new idea or plan developed by the few goes on to be adopted by the many. And, in hard times and tough situations, it’s how pockets of smart new thinking overcome cultures of indifference or negativity. An organisation that doesn’t know how to scale up what is best within it won’t achieve long-term success. Bestselling author Robert Sutton and his Stanford colleague Huggy Rao have devoted nearly a decade to uncovering what it takes to create and spread outstanding performance, and in Scaling Up Excellence they share the fruits of their res...
Stanford Üniversitesi’nden Prof. Dr. Robert I. Sutton ve Prof. Dr. Huggy Rao, büyüme yolunda ilerleyen her liderin ihtiyaç duyacağı yöntem ve stratejilerle girişimcilerin kütüphanelerindeki yerlerini almaya hazırlanıyor. “Büyürken mükemmelliği koruyabilmek tuzaklarla dolu, acılı bir süreçtir” diyor Pixar ve Disney Animasyon Stüdyoları Başkanı Ed Catmull. Peki ya elinizde, hedeflerinize ulaşmanıza ve hayat verdiğiniz cevheri büyütmenize yardımcı olacak bir kılavuz olsaydı? Bugüne kadar kuruluş hikâyelerini dinlediğiniz Apple, Facebook, Mozilla ve daha nice girişimin ilham verici birer markaya dönüşme yolculuklarını ve sürdürülebilir, istikra...