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The Death of Demand
In this title, Osenton offers readers a comprehensive programme for increasing profits when they can't increase revenue.
Customer Share Marketing
This book is about how and why the world's leading marketers are growing Customer Share--successfully increasing the amount of business they get from their most loyal customers.
Venture Capital Investing
An in-depth look at how investors can reduce unnecessary risk by assessing business proposals and building partnerships with portfolio companies.
The Entertainment Marketing Revolution
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.
Just What I Said
Not for nothing do her initials also stand for "Central Bank." For nearly two decades, Caroline Baum has produced incisive commentary on central bank policy, the ebbs and flows of the economy, and how they influence the bond market. Her much sought-after, real-time analysis is read by a devoted audience on the BLOOMBERG PROFESSIONAL service within seconds after it appears. The word on the Street is that reading Caroline Baum is an economic education in itself. This selection from her more than 1,300 Bloomberg News columns, arranged by major themes and with new introductions by the author, condenses and organizes that wisdom for the first time in print form.
Checkered Flag Projects
Checkered Flag Projects teaches you outstanding project management skills-fast! Short, to the point, and full of great ideas, it identifies 10 key rules that dramatically increase the likelihood of project success and shows exactly how to use those rules to win in any assignment. It delivers realistic solutions for every project, no matter how complex - from handling conflict to making the most of advanced project management technologies.
Leading Strategic Change
With a focus on the individual component of organizational change, this book offers a complete framework for "remapping" the way individuals view their companies and their shared goals. Leading executive consultants identify the "mental maps" that exist within everyone and how these maps hold the greatest obstacle to successful organizational change.
Presenting to Win
In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.
Mutual Funds
A leading investment researcher--and author of one of the world's leading investment textbooks--explains exactly what individual investors must know to make the most of every investment dollar. Jones reviews everything investors need to watch out for in order to achieve their objectives--including costs, tax issues, sector volatility, and other key issues.
