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Rethink the Business of Creativity
If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say: Rethink. Rethink your priorities. Rethink your approach. And rethink your product in the process. Rethink is a one-word business plan for any company in the creative arts—from advertising, to design, to publishing, architecture or software development. Rethink is also one of the world’s most consistently awarded advertising and design agencies. Headquartered far off the beaten track in Vancouver, Rethink has been radically breaking rules for two decades, proving that you can do work that gets the world’s attention, without sacrificing efficiency and a ba...
The Europa International Foundation Directory 2022
Now in its 31st edition, the Europa International Foundation Directory 2022 provides an unparalleled guide to the foundations, trusts, charitable and grantmaking NGOs, and other similar not-for-profit organizations of the world. It provides a comprehensive picture of third sector activity on a global scale. Users will find names and contact details for some 2,690 institutions worldwide. This new edition has been revised and expanded to include the most comprehensive and up-to-date information on this growing sector. Indexes allow the reader to find organizations by area of activity (including conservation and the environment, science and technology, education and social welfare) and geographical region of operations (e.g. South America, Central America and the Caribbean, Australasia, Western Europe and North America). Contents include: A comprehensive directory section organized by country or territory; Details of co-ordinating bodies, and of foundations, trusts and non-profit organizations; A full index of organizations, and indexes by main activity and by geographical area of activity.
There's No Business That's Not Show Business
Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "show biz" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.
Word of Mouth Mouse and Mobile
A powerful story leveraged through word of mouth, mouse, and mobile is the secret to connecting with customers in our time-starved and media-fragmented society. Whether you're just starting out or a seasoned veteran, these easy-to-read-and-apply five-minute articles will enhance your efforts. As a sequel to Mary's first book, Five-Minute Marketing, this book includes the best of her published columns, entries from her popular blog www.fiveminutemarketing.com, and other previously unpublished work. Dip in or read it cover to cover and ramp up your marketing quickly. You will learn how to - generate WOM, publicity, and media interest in your business; - track trends and take advantage of marke...
Fundamental Accounting Principles
Larson Fundamental Accounting Principles represents acurrent, accurate and pedagogically sound text that has been setting the standard in Financial Accounting for over a decade,and continues to keep pace with changing needs of today's classroom. The Eleventh Canadian Editionbenefits from a superior research and developmental process,and sets a new standard in using technology to enhance teaching and learning -- in and beyond the classroom.The Eleventh Canadian Edition continues to build on the core strengths that have made it a market leader, presenting Fundamental Accounting Principles in a clear, comprehensive, and technically accurate text that has been developed in accordance with evolving market needs.This text boasts a superior supplements and technology package, which supports the widest range of teaching and learning, whether in a traditional or technology enhanced classroom. Like the text, the supporting resources and technology solutions have been developed in accordance with market needs and set a new standard in the Financial Accounting.
Rethink ou comment repenser l’industrie de la créativité
Si vous pensez que sortir constamment de grandes idées créatives mène inévitablement à de longues heures de travail, au chaos et au burnout, on a seule chose à vous dire : Repensez-y. Repensez vos priorités. Repensez votre approche. Et repensez votre produit dans le processus. Rethink, c’est un plan d’affaires qui se résume en un mot et qui peut s’appliquer à n’importe quelle entreprise créative, qu’elle œuvre en publicité, en design, en édition, en architecture ou en développement de logiciels. Et il s’avère que Rethink est aussi l’une des agences de publicité et de design les plus récompensées au monde. Avec un siège social établi loin des sentiers battus ...
The Europa International Foundation Directory 2021
Now in its 30th edition, the Europa International Foundation Directory 2021 provides an unparalleled guide to the foundations, trusts, charitable and grantmaking NGOs, and other similar not-for-profit organizations of the world. It provides a comprehensive picture of third sector activity on a global scale. Users will find names and contact details for some 2,690 institutions worldwide. This new edition has been revised and expanded to include the most comprehensive and up-to-date information on this growing sector. Indexes allow the reader to find organizations by area of activity (including conservation and the environment, science and technology, education and social welfare) and geographical region of operations (e.g. South America, Central America and the Caribbean, Australasia, Western Europe and North America). Contents include: A comprehensive directory section organized by country or territory; Details of co-ordinating bodies, and of foundations, trusts and non-profit organizations; A full index of organizations, and indexes by main activity and by geographical area of activity.
The Europa International Foundation Directory 2020
Now in its 29th edition, the Europa International Foundation Directory 2020 provides an unparalleled guide to the foundations, trusts, charitable and grantmaking NGOs, and other similar not-for-profit organizations of the world. It provides a comprehensive picture of third sector activity on a global scale. Users will find names and contact details for some 2,690 institutions worldwide. This new edition has been revised and expanded to include the most comprehensive and up-to-date information on this growing sector. Indexes allow the reader to find organizations by area of activity (including conservation and the environment, science and technology, education and social welfare) and geographical region of operations (e.g. South America, Central America and the Caribbean, Australasia, Western Europe and North America). Contents include: A comprehensive directory section organized by country or territory; Details of co-ordinating bodies, and of foundations, trusts and non-profit organizations; A full index of organizations, and indexes by main activity and by geographical area of activity.
Let's Get Frank
Frank Palmer is a legend in the Canadian advertising world. He not only developed Palmer Jarvis, one of the country’s most acclaimed marketing communications agencies (and then became chairman and CEO of DDB Canada after selling Palmer Jarvis to the multinational ad giant), he is also credited with changing the face of Canadian advertising. “He’s the only Western Canadian ad man who went to Toronto and wound up owning the town,” says former employee and now friendly rival Chris Staples. Fellow ad man Bob Bryant elaborates, “What Frank also did that no other agency owner was able to do was become a star. No one else personified a company the way he did. He became the iconic brand of...
