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The Book of Morgan
The original title of this collection was The Many Realities of Ynot Nagromthis because some of the people who may have read my novels and/or a few of the short stories contained in this volume have asked me if I consider myself a science fiction writer. As you will see, many of these thirty stories and essays are far from that genre; therefore, I do not consider myself to be such a writer. Rather, I see myself at times consumed with the possibilities of alternative realities. For instance, what if there was a way the South would have been able to win the battle of Gettysburg and, with it, the Civil War, the Titanic had missed the iceberg, we were able to build a Super Hadron Collider the circumference of the moon, which then opened a parallel universe to ours, and George Custer had not chosen to leave his two Gatling guns behind on his way to the Little Bighorn? As the cover proclaims, I have also included my literary essays, short stories, and personal tales for all of you. And as the Koran begins, Not a word of this book should you doubt. Tony Morgan
Business Rules and Information Systems
Information systems often fail because their requirements are poorly defined. This book shows IT professionals how to specify more precisely and more effectively what their systems need to do. The key lies in the discovery and application of what are called business rules. A business rule is a compact and simple statement that represents some important aspect of a business. By capturing the rules for your business—the logic that governs its operation—you will gain the ability to create systems fully aligned with your business needs. In this book, Tony Morgan provides a thorough introduction to business rules, as well as a practical framework for integrating them into information systems....
Visual Merchandising Fourth Edition
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
When the Sea Shall Give up Her Dead
WHEN THE SEA SHALL GIVE UP HER DEAD The year is 2012 and Tod Johnson, a senior CIA officer, receives a call from a man with whom he has not spoken in some twenty years. This man is Ari Arad, a semi-retired officer of the Aman, the security arm of the Israeli Army. In an atypically urgent voice, Ari urges Tod to come to meet with him in Israel the next day. There, Tod is told a shocking secret which could have disastrous consequences for both Israel and America. Exactly what consequences, when they will occur, and where, are completely unknown. After several days of fruitless speculation, Tod is attempting to return to Boston when his El Al plane is turned around in mid-flight and heads back ...
Visual Merchandising Third Edition
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
Tony Morgan
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Complacency Can Kill You
Entrepreneur, adventurer, adrenaline junkie come together on the pages of this story-telling, but factual book. If you have a bucket list, this man has probably completed it. Living the life of a small-town boy, Tony Morgan manages to work his 9 to 5 jobs while weaving tales of adventure and misadventure between the ordinary. Flanked on either side by friends who wish to take some risks and live out their own dreams, Tony takes you through their underwater, as well as their air born, victories and catastrophes. He journeys to interesting destinations both near and far, describing in detail some of his harrowing experiences which range from scuba diving into an ice-covered lake for the local sheriff's department to bungee jumping while on vacation in New Zealand. The stories are sprinkled with the humor and pranks that these characters share during their times together. His is not a life for the faint of heart, but for the heart that wishes to soar through life's journey without being halted by fear. Tony lives mindfully, and completely aware in the moment, to not only soar out of joy, but also out of necessity, because complacency in these adventures can kill you.
Killing Cockroaches
Pastor and popular church culture blogger Tony Morgan once worked as a city manager, a CEO-type job with the suit and tie, corner office, the works. Despite his top-rank status, Tony’s list of responsibilities still included killing cockroaches whenever a freaked out co-worker spotted one in the building. That’s where this unconventional, unforgettable book on church leadership begins. Morgan’s point is that great leaders don’t have to do everything. The key is to play from your strengths while building a team that manages around your weaknesses. Written in a relaxed style similar to marketing guru Seth Godin, Killing Cockroaches’ 142 offbeat, on-target entries will delight and energize church leaders. Chapter titles include “10 Easy Ways to Make Your Church Services More Boring” (creative services), “Action Speaks Louder than Advertising” (meeting people’s physical needs), and “The Power of Simple” (eliminating noise).
Window Display
A showcase of the most exciting, innovative and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. Colour is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results. This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales.
Collaborative Innovation
Innovation can be a challenging subject. At its worst, it is a meaningless buzzword. At its best, it is a means of driving differentiating value for an organization. But how can innovation be consistently achieved in the context of a client–service provider relationship? This publication provides a practical framework, with clear supporting recommendations, for clients and service providers to work together to overcome challenges and successfully manage, develop, and deliver innovation as a key part of their ongoing service relationship. Real-world experience, guidance, and examples are provided to assist and enable organizations to gain additional value with their service partners through delivery of innovation by design rather than by accident. Although targeted at service relationships between clients and external service providers, the content and recommendations are equally applicable and relevant for enterprises driving innovation internally or as part of a wider ecosystem.
