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Social Marketing and Behaviour Change
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most valid
Back to the Future: Using Marketing Basics to Provide Customer Value
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking re...
The Brand of Print
The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts.
The Palgrave Handbook of Research Design in Business and Management
The Palgrave Handbook of Research Design in Business and Management uses a new state-of-the-art research design typology model to guide researchers in creating the blueprints for their experiments. By focusing on theory and cutting-edge empirical best-practices, this handbook utilizes visual techniques to appease all learning styles.
Bringing the Soul Back to Marketing
The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an intern...
Shaping Ageing
This volume examines the manifold, often contradictory, aspects of ageing, considering the ways in which contemporary social transformations affect the experience, conception, interpretation, and representation of ageing. Thematically arranged, it brings together the latest scholarly work from around the world to consider theories and narratives of ageing and the effects of space and place on identity and the experience of old age. Combining micro and macro perspectives, as well as theoretical and applied research, this interdisciplinary volume offers cross-cultural and comparative studies that resist overgeneralization and reductivism in an effort to shed fresh light on our experience, understanding, and response to ageing in the modern world. As such, it will appeal to scholars across the social sciences, particularly sociology, gerontology, demography, social policy, and cultural studies, with interests in ageing and later life.
COVID-19 Pandemic, Geospatial Information, and Community Resilience
"The Open Access version of this book, available at https://www.taylorfrancis.com/books/oa-edit/10.1201/9781003181590, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license." Geospatial information plays an important role in managing location dependent pandemic situations across different communities and domains. Geospatial information and technologies are particularly critical to strengthening urban and rural resilience, where economic, agricultural, and various social sectors all intersect. Examining the United Nations' SDGs from a geospatial lens will ensure that the challenges are addressed for all populations in different locations. This book, with worldwide contributions focused on COVID-19 pandemic, provides interdisciplinary analysis and multi-sectoral expertise on the use of geospatial information and location intelligence to support community resilience and authorities to manage pandemics.
The Palgrave Handbook of Research Design in Business and Management
The Palgrave Handbook of Research Design in Business and Management uses a new state-of-the-art research design typology model to guide researchers in creating the blueprints for their experiments. By focusing on theory and cutting-edge empirical best-practices, this handbook utilizes visual techniques to appease all learning styles.
Growing Sustainable Communities
Southeast Asia is undergoing a major transformation both economically and socially. This transformation has been largely through the initiatives of villages, communities and governments. Additionally, international aid and development funding is responsible for much of the innovation in sustainable community development in the region. However, such developments are a challenge for the region, with some organisations withdrawing from long-term projects because they have reached their conclusion. This is not to say that the role of these organisations is complete, far from it. There is much work to do yet. Growing Sustainable Communities: Research and Professional Practice, A Development Guide...
